“The thrust of our campaign lay in targeting influential personas and celebrities on Twitter,” says BUZZVALVE CEO Rohan Chandrashekhar. “A retweet or a mention by them proved crucial for our outreach program and to get word out about the campaign.”
My network marketing Leads are the best way to follow the golden proverb that somebody must have dropped coming down the mountain, because when it fell, it hit so hard that everyone doesn’t think twice about it just being plan common sense. And I don’t know why it isn’t folded into every California cookie because it is the best way to gain a fortune. This proverb that needs much repeating is “Work smarter, not harder.”
The entire thing was weird and hilarious. It was also a great example of a brand hopping on a popular hashtag (in this case, #TheSoundofMusicLive) to chime in on the already-popular conversation. In the two hours of live-tweeting, the company tweeted 38 times, garnered over 44 million social impressions for that week, and picked up over 4,000 new followers.
Porterfield has roughly 70,000 followers for a reason: She’s well-versed in the ways of wooing them with great content. The social media strategist not only has extensive knowledge related to social best practices, but she’s also not shy in tweeting other thoughtful content on the subject from industry experts you might not know.
Akkerman added that Pinterest’s previously announced brand lift partnership with Millward Brown Digital and sales lift partnership with Oracle Data Cloud were folded into the Pinterest Marketing Partners program.
How can I achieve point b)? Another example. The Freelancer Way is my LinkedIn group, dedicated to freelancers worldwide and people who work remotely. As an ambassador of freelancers and being one myself, I always enjoy connecting to like-minded people. The group is rather small – 60 members so far, but grows organically every week. I never spam people in my LinkedIn contact list. I always mention the group in my follow-up emails after workshops and events, invite them through Skype or write about it in my articles online. Everything happens in a way in which people don’t feel offended, and it is purely up to them if they want to join the group or not. I believe in the “elevator-pitch” approach: just make it interesting enough and aligned with their mission, and people will join your cause.
6. Buffer. For a block of time every day, maybe an hour or maybe two – and usually right after we’ve finished off the first pot of coffee – we tweet like cockatiels plugged into a wall socket. When we want to tweet like there’s no tomorrow but don’t want to monopolize our followers’ homepages, we use the Buffer app. It allows us to prepare a ton of tweets at once and then set them to go live at different times throughout the day.
Todays buyers and consumers are empowered and independent, and savvy marketers meet them where they are. A robust content marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.
“We actually have no set of hard guidelines on what the length of the video should be, but we have worked with [marketers] on how to message it, what sort of video captures the attention of Pinners,” Bidgoli said. “Videos that help them move from that inspiration to do cycle works best.”
Called Marketing Developer Partners, this is Pinterest’s first official program to give API access to companies offering social media management platforms to brands and businesses. Facebook and Twitter both have similar programs to help coordinate third-party integration, which makes this a natural move for Pinterest as it continues make a case to be a serious alternative for marketers’ dollars.
Tommy Hilfiger uses interactive digital sigange to improve B-2-B sales exeprience for retail buyershttp://www.businesswire.com/news/home/20150121005071/en/Tommy-Hilfiger-Transforms-Sales-Experience-Launch-Innovative …
The features available on the platforms will be familiar to anyone who has used social management platforms, including the ability to publish or schedule Pins to publish later, optimizing to help predict best times of day or days of week to publish and content tagging to help understand how categories are performing. Testing has produced strong results, Kidwell said; Kraft is using Ahalogy and Dove and Hellmann’s are using Percolate and all are producing a higher volume of Pins and engagement.
We want this guide to be a living resource. So, if you know of any other great LinkedIn articles, or some ideas for other sections, please leave a comment and let us know what you’d like to see added to this list!
Your Company and Showcase Pages have robust analytics built in. You can see when people are engaging, your audience demographics, and which content performs best. Use these insights to help you decide what type of content to publish and which topics you cover.
Lingerie brand Adore Me saw a 4000% increase in Pinterest-referred revenue after working with 4C, one of the MDPs using our Ads API. Learn more about how they worked together in our latest case study.
In his bio, Jay Baer mentions that he is “the most re-tweeted person in the world among digital marketers” – and that’s not bragging! Jay’s tweets are constantly shared and engaged with, and his experience as a hugely successful marketing author and consultant is clear in everything he tweets.
Think about it, you already know all of the opportunities that your closest connections can share since you talk to them more frequently. It’s time to use LinkedIn like a live networking event and introduce yourself to others, make new friends, and start helping more people connect. Also, start accepting invitations to others who add you, as the more connections you have, the larger your expanded network grows which helps create more opportunities in the long run. Here are six other reasons you should connect with everyone on LinkedIn.
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I write for a number of publications. I love to write. I can’t help it. But I have chosen just two to mention on my LinkedIn profile: Huffington Post and Chamber of Commerce. Why these two? Because they both are well-known entities that give me credibility. One showcases my writings about life, nature and the arts. The other showcases my writing about business.
Lewis… I agree, that would be very helpful information. Kristi… this should help with the SlideShare application: http://www.slideshare.net/ashwan/adding-slideshare-to-linkedin-presentation. Take care, David.
Success Metrics: On the day of the tweetathon, 1,524 tweets used the #bluekey hashtag, which is a significant increase over the daily average of 50 that occurred during the rest of the campaign. Traffic to the Blue Key website also increased 169% over the previous high point. Furthermore, more than 50% of key purchases for that week were a result of the tweetathon.
How do you learn about the latest tips, tricks and tools in marketing? Sure, you could sift through blog posts and whitepapers, but when you’re short on time (and when aren’t we short on time!), one of the best places to turn is Twitter.
“Pinterest has proven to be a powerful platform for brands to reach new and existing customers,” per Aaron Goldman, Chief Marketing Officer at 4C. “The combination of focused consumer intent, high-impact visuals, and built-in network effects of Pinterest has led to unparalleled performance. The results 4C clients have seen from Pinterest ads speak for themselves and Pinterest’s commitment to its Marketing Partners program bodes well for future success.”
Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan? Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link …..
Instagram has also launched their Instagram Business profiles and paid advertising. The Business profile adds a phone number to your bio and gives access to extensive analytics data that wouldn’t be otherwise available unless you’re using a social media tool. Read our blog on how to set up an Instagram account for business where we walk through you the step-by-step instructions and key elements you need to consider when managing Instagram for other businesses.
I spend a lot of time using LinkedIn Advanced Search to find prospects or like-minded people in my area to connect with. Even in just the short time that I have been doing this I have been invited to speak at two events by these new connections. And that was after just connecting with 10 people. So, I am continuing this approach of selectively, rather than in bulk, approaching people that fit my business. If you are in the B2B arena, I highly recommend LinkedIn to expand your network!
One actionable Linkedin strategy most marketers overlooked is finding email addresses of their target linkers, influencers and social sharers. There are many tools to collect email addresses, but one that is pretty handy and is getting popular is Email Hunter. By simply installing it into your Chrome browser, going through each Linked profile and clicking on the red button, you can get the email address straight from the page. This is a simple trick but can actually help you semi-automate your manual outreach and content promotion process.
Use hashtags to expand your reach. These can be campaign specific or general – all that’s important is that they are relevant. Make sure to also set up your main company hashtag (#yourbrandname), and use it sparingly across Instagram (Twitter is good too). This makes it easier for people to find content related to you as well as your main account.
As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it’s become a go-to platform for engaging with fans and increasing brand exposure.
Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better. And it then establishes you as a thought leader in that space. Each aspect naturally leads to more business, if you offer them real value. It’s basic psychology, and it gets real results. — Michael Riley, co-founder, Boxter
Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge.
Google’s Twitter feed is hardly a selling platform. Occasionally it tweets about product development but primarily it’s a collection of everything it considers important. Whether it’s a worthy cause, political issues, amusing anecdotes, or something poignant. The tweet above was retweeted 10,032 times and liked by 17,715. Comments weren’t all positive, but Google stood up for what it believes in and received engagement of 27.7K.
While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there’s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online — particularly on Twitter.
Share of voice (SOV) is the number of times a brand has been talked versus its competitors (conversations). Outside the digital world, SOV stands for the space and frequency a brand advertisement is placed on traditional media.
Richard Branson shares his thoughts, ideas, politics, charities, jokes, book recommendations, family stories; his products and services are almost an afterthought. He has over 9 million followers but tweets as if it’s just to YOU.
Everyone should claim their custom URL to ensure it includes their name (e.g., http://linkedin.com/in/davideerickson). This is especially important for people who have a lot of contact with potential clients — especially for those who [are in] professional services and the B2B sector — because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting in order to learn more about them. Claiming your custom URL makes it more likely your LinkedIn profile will rank in the top of those search results. — David Erickson, vice president of online marketing, Karwoski & Courage