Not only does he provide practical takeaways every week in his Whiteboard Friday series, he never fails to include that personal touch. Earning the trust and building that audience over time is one of the major reasons why Moz’s software is currently valued at $120 million.
By handing power to consumers and making the process more interactive, the advert generated an impressive amount of buzz. It was one of the first examples of combining TV advertising with social media to great effect.
Takeaway: When used according to best practices, CTA’s can be useful in all aspects of marketing including social media. Don’t underestimate their power. Often, the best way to get people to take action is to ask them to do so.
As a company, you probably do a whole lot of things and offer even more solutions. Don’t get too caught up in fitting all of that in 150 characters. Focus on your most important USP or your next big thing – be it an event, promotion or product launch.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
Most salespeople and marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services on LinkedIn. But I have news for you. Nobody cares about your products and services (except you). Yes, you read that right.
Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach up to four photos to a single Tweet.
Our proprietary user interface back office delivers your leads and gives you access to your leads 24/7. You will be given a username and password and have direct access to all your data anytime. When we generate a lead you will be notified by email and the data will be placed in your back office as an added back.
In another example, Visa found a 33 percent increase among millennials who considered the company the “most innovative payment option” after running a campaign consisting of 10-second videos on Pinterest.
We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from.
With 1.46 million followers, Guy Kawasaki is no slouch on Twitter (or off). His business acumen, authored books, keynote addresses and more have given him an uncommon level of marketing knowledge – knowledge that he is happy to tweet.
NetWorld Solutions created GoGranny as a way to spoof competitor GoDaddy’s Superbowl ads. The mockumentary vignettes featured Cloris Leachman and were hosted on YouTube. The sassy “GoGranny” took over Twitter for three days during Super Bowl weekend and tweeted carefully targeted messages that caught the attention of influencers like Guy Kawasaki and Scott Monty. Top mommy bloggers at BlogHer also participated. In just five days, the campaign had inspired 3,000 tweets and 20 million impressions on Twitter. #GoGranny also became a trending topic. Besides the attention the campaign garnered, the company saw sales of its .CO domain increase by more than 500% during Super Bowl weekend.
At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other types of business-related activities. It’s not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts.
API partner Adaptly said in a press release today: “Adaptly has integrated Pinterest advertising into its technology, which will offer its clients the ability to plan, deploy, optimize and report on paid media campaigns across Pinterest.”
Brian Carter is an author, marketer and keynote speaker. His tweets include his own as well as others’ content, and each one contains fresh information about the latest in social media and digital marketing.
I spend a lot of time using LinkedIn Advanced Search to find prospects or like-minded people in my area to connect with. Even in just the short time that I have been doing this I have been invited to speak at two events by these new connections. And that was after just connecting with 10 people. So, I am continuing this approach of selectively, rather than in bulk, approaching people that fit my business. If you are in the B2B arena, I highly recommend LinkedIn to expand your network!
Make sure to link to your LinkedIn profile from your websites, your Google Plus about section, your YouTube channel and any other social media platform that allows you to connect your other social profiles.
4. Tweriod. Plenty of social media experts are happy to offer their opinions on the best time to tweet, but the simple truth is that no two Twitter users are alike. That’s why we love Tweriod. It analyzes each of our clients’ accounts, showing us when their links are likely to be retweeted the most and when their followers are most active.
For Lotusphere 2011, one of IBM’s annual user conferences for customers and partners, the tech firm expanded its typical social media strategy and created a social media hub, a single online landing page providing a live stream of blogs, Twitter comments, Flickr photos and videos of keynote sessions and interviews from the conference. To keep chatter organized on Twitter, the company employed the hashtag #ls11.
There are plenty of opportunities to impress your profile viewers. Shoot for close to 100% completeness and then optimize your profile over time, adding new skills, achievements, and examples of your stellar work.
Some members of your audience may only be interested in a specific brand or initiative, and that’s okay. Showcase Pages allow you to give your various audiences exactly what they want without overloading them with content.
I write for a number of publications. I love to write. I can’t help it. But I have chosen just two to mention on my LinkedIn profile: Huffington Post and Chamber of Commerce. Why these two? Because they both are well-known entities that give me credibility. One showcases my writings about life, nature and the arts. The other showcases my writing about business.
Forrester, a research company known for their innovative reports and analyses aimed at global business and technology leaders, is another company that makes an art out of cramming a lot of meaning into 140 characters.
This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. As of January 2018, Instagram’s API has changed to allow users to publish photos to an Instagram Business Profile using a third party platform (like Sendible), making it even easier for brands to take advantage of all Instagram has to offer. Whether your strategy needs an update or you’re a newcomer to this social media network, you’ll find these seven tips on how to use Instagram for business superbly useful.
Don’t join our API data with personally-identifiable information (unless it’s to identify someone who’s given you access to their Pinterest account) or with device-level information (like a cookie or device identifier).
Becareful as there are many cheap network marketing home business lead companies with cheap leads. When buying leads, ask to try about 15-20 leads to see if they are worth the money. Many companies give free network marketing leads away to try.
Lesson: Whether it’s as simple as employing a hashtag or as strategic as creating a social landing page, aggregating and organizing conversation around your brand, especially during events, is key to making a splash on Twitter.
“Bigger is better. More is more.” So goes the song by Don Henley. But on LinkedIn, that is often not the case. If you’ve been around for a while, you’ve accumulated a lot of credits. Various jobs and positions. Many projects, perhaps even hundreds. If you are a creative – a writer, designer, artist, etc. – your portfolio could fill the Louvre.