A member of the public wore a shoelace as a necklace and tweeted a pic, it went viral. Engagement was at 310K and the story was picked up by the press. Whilst not directly promoting Nike, it brought huge interest @Nike. Strangely, Nike did not engage with the tweet.
Layered with old car magazines, vintage advertising and custom screen prints, each of @duffyleg’s creations carries a history that is uniquely American. He loves the process as he does the final piece. Using his #Surface to design, plan and process his work—he’s telling America’s car culture history in larger-than-life hot rod form. See more of Duffy’s work by clicking the link in our bio.
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Kim Garst is ranked as one of the top 10 social media influencers on Forbes, and for good reason: she shares the latest tips for better Facebook ads, how to engage on Periscope, and generally growing your business using social media.
Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what’s next for online video. The previous videos in the series can viewed here. B2B marketers are embracing video. And an increasing number of them are using new video options from LinkedIn, such as Video Ads. Video has always been a powerful medium for marketers — …
Success Metrics: In five days, the campaign inspired more than 3,500 tweets and garnered nearly 20 million impressions across Twitter, reports agency CRT/tanaka. On top of that, #GoGranny became a trending topic in Washington, D.C., and top influencers who tweeted about Go Granny included Gina Trapani and Brian Solis. Even more impressive, the company’s sales of the .CO domain increased by more than 500% during Super Bowl weekend as a direct result of the campaign.
A year and a half since the program’s launch, more than half of Pinterest’s ad revenue comes from brands buying its ads through these approved Marketing Partners, according to Pinterest’s blog post published on Wednesday. But to bring even more money into the fold, Pinterest needs to give advertisers more control over how that money is being spent and more insight into what they’re getting in return for it. So now it is.
The expanded partner program should open the door for more advertisers to explore Pinterest as they can now bring in their trusted audience and measurement partners. Previously, the marketing partner program was comprised of just two categories, Advertising (ad buying platforms) and Content Publishing (for organic Pinterest tools, now called Content Marketing). This new announcement doubles the categories by adding two more: Audiences and Measurement.
In addition to tweeting out fun content, they’re constantly using Twitter to ask their followers to answer questions, respond to folks who tweet at them, and jump in on trending hashtags — like the #DontWorryBoutAThingCuz hashtag below.
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For example, square-shaped and vertical videos perform best with Pinterest’s grid design, but the site doesn’t have best practices around video length, which has been a major challenge for advertisers on other platforms. Snapchat caps videos at 10 seconds, while Instagram clips can be up to 60 seconds long, and Facebook encourages brands to make the most of the first few seconds of a clip.
Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers Solutions help brands large and small ensure their investment in social media is delivering measurable business outcomes.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Social media management tools can help, though. You can use them not only to schedule your Instagram campaigns in advance but also use social media analytics to measure their success. Make sure to regularly measure your follower count, engagement and clicks, all to refine and improve your strategy. Our new social media reports can help you track your performance for Instagram and all other key social media networks.
Most of their tweets are funny odes to pizza — and some of them still have that same crazy, erratic voice they used in the live-tweeting, which’ll often leave you totally confused and laughing hysterically all at the same time.
API partner Adaptly said in a press release today: “Adaptly has integrated Pinterest advertising into its technology, which will offer its clients the ability to plan, deploy, optimize and report on paid media campaigns across Pinterest.”
LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until recently, was the company page section. Now, it allows you to add a video, share more information about your products and services, and give more insights about your company and the people working there.
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Giving customers the ability to use the Socialbakers tool to publish, analyze and measure their Pinterest performance is a huge advantage to marketers looking to use one tool for all. ERES, the iconic French swimwear and lingerie brand is one customer for whom Pinterest integration was key. ”Pinterest is an inspirational platform for ERES. The imagination behind the collections, as well as the idyllic destinations of the #eresgirls, represents an eternal source of inspiration provided by the platform. Rich colors and beautiful locations bring a plethora of images which inspire the desire to travel,” said Evolène Colomer, Community Manager at ERES. “We’re excited to be able to work with Pinterest in the Socialbakers tool and we look forward to being able to better leverage this exciting and inspiring platform.”
With the addition of measurement companies like Adjust, AppsFlyer, Apsalar, Kochava and Tune to its Marketing Program, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether their ads on Pinterest actually had a chance to be seen.
The features available on the platforms will be familiar to anyone who has used social management platforms, including the ability to publish or schedule Pins to publish later, optimizing to help predict best times of day or days of week to publish and content tagging to help understand how categories are performing. Testing has produced strong results, Kidwell said; Kraft is using Ahalogy and Dove and Hellmann’s are using Percolate and all are producing a higher volume of Pins and engagement.
Vijf leden van de vrijwillige brandweer in Best kregen vanavond een Koninklijke onderscheiding. Zij zijn alle 5 benoemd tot Lid in de Orde van Oranje Nassau: https://www.gemeentebest.nl/nieuws/ . V.l.n.r. Henk de Laat, Bert Dane, Ad Oppers, Jan van Geffen, Peter Meelenpic.twitter.com/M6LJ4MUQjv