Your profile is the heart and soul of your online business brand.  It usually ranks in the top 5 of Google search results for “Your First and Last Name”.  When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value.  Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.
After years of producing his own industry-altering content, Scott Galloway is now a fountain of information, consistently sharing posts from his NYT bestseller and marketing insights from L2. Unabridged and free of the many frills that try to suck in viewers, Scott Galloway cuts the fat that many Twitter accounts hold onto by simply blasting informative snippets in the business & marketing world.
Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead. Beautiful site, great looking logo, lousy leads.
I have found the best way to get attention on LinkedIn is to join groups in your industry where your target audience or customers are actually engaging in discussion and participate in those discussions with them. When you become an active member of the group and provide valuable answers to other member’s questions. This can lead to to those members wanting to connect with you directly and the achievement of your ultimate goal on LinkedIn, whether it is to be hired or to get more people interested in your products or services.
Think you can’t have a cool Twitter account just because your industry is “boring”? When you see Maersk Line’s Twitter page, you might change your mind. Let’s be honest: Container shipping isn’t the sexiest of industries. And yet, their social media team has found a way to find the beauty therein.
Stand out through your content. What’s the unique perspective you have to share? If you want people to notice you then you need to be communicating that’s worth noticing. What’s wrong with the world? How should we be changing it? What experience can you bring to the table that teaches me? Post content that mens something to you. Content that you’d want your grandkids to see. Stop putting less than your best effort in. If your content doesn’t get you emotional, don’t post it. Because others won’t care about it either.
I’m getting into the applications, though I’m having a bit of trouble with the Slideshare / YouTube video implementation. I’ll have to get back to working on that. Thanks for bringing sexy to professional networking! 🙂
LinkedIn is all about networking so if you have a connection that you know does a great job at something, go to their profile and endorse them for the things that they are good at doing. Many of your friends and colleagues will reciprocate if they know that you’re good at what you do too.
Takeaway: When used according to best practices, CTA’s can be useful in all aspects of marketing including social media. Don’t underestimate their power. Often, the best way to get people to take action is to ask them to do so.
Lesson: A tweetathon can significantly benefit a time-sensitive social good campaign. USA for UNHCR’s social media consultant Shonali Burke explains that the campaign experienced a huge bump in activity as a result of using Twitter:
Akkerman added that Pinterest’s previously announced brand lift partnership with Millward Brown Digital and sales lift partnership with Oracle Data Cloud were folded into the Pinterest Marketing Partners program.
The Big Word Project, launched in 2008, aimed to redefine the Oxford English Dictionary by allowing people to submit their website as the definition of their chosen word. The project, created to fund two Masters students’ educations, attracted the attention of bloggers worldwide, and was featured on Daring Fireball and Wired Magazine.[34]
Jump up ^ Ryan (Editor), Leo; Wojciech, Gasparski (Editor); Georges, Enderle (Editor) (2000). Business Students Focus on Ethics (Praxiology): The international Annual of Practical Philosophy and Methodology Volume 8. New Jersey: Transaction Publishers. p. 75. ISBN 0-7658-0037-3.
Most of their tweets are funny odes to pizza — and some of them still have that same crazy, erratic voice they used in the live-tweeting, which’ll often leave you totally confused and laughing hysterically all at the same time. 
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Jump up ^ “The Bottom Line About Multilevel Marketing Plans and Pyramid Schemes” (PDF). FTC. Archived from the original (PDF) on May 8, 2012. Not all multilevel marketing plans are legitimate. Some are pyramid schemes.
In addition to tweeting out fun content, they’re constantly using Twitter to ask their followers to answer questions, respond to folks who tweet at them, and jump in on trending hashtags — like the #DontWorryBoutAThingCuz hashtag below.
A year and a half since the program’s launch, more than half of Pinterest’s ad revenue comes from brands buying its ads through these approved Marketing Partners, according to Pinterest’s blog post published on Wednesday. But to bring even more money into the fold, Pinterest needs to give advertisers more control over how that money is being spent and more insight into what they’re getting in return for it. So now it is.
API partner Adaptly said in a press release today: “Adaptly has integrated Pinterest advertising into its technology, which will offer its clients the ability to plan, deploy, optimize and report on paid media campaigns across Pinterest.”
Make sure to link to your LinkedIn profile from your websites, your Google Plus about section, your YouTube channel and any other social media platform that allows you to connect your other social profiles.
Everyone should claim their custom URL to ensure it includes their name (e.g., http://linkedin.com/in/davideerickson). This is especially important for people who have a lot of contact with potential clients — especially for those who [are in] professional services and the B2B sector — because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting in order to learn more about them. Claiming your custom URL makes it more likely your LinkedIn profile will rank in the top of those search results. — David Erickson, vice president of online marketing, Karwoski & Courage
The Federal Trade Commission warns “Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It’s best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products.”[41]
Get as many of your employees as possible to create and complete their profiles on LinkedIn. These should include appropriate photos, relevant job history that includes a description of how they help your business, and professional connections. My current company is putting together a LinkedIn Day when we’ll have a photographer available to take profile photos, and we’ll help employees set 
Success Metrics: On the day of the tweetathon, 1,524 tweets used the #bluekey hashtag, which is a significant increase over the daily average of 50 that occurred during the rest of the campaign. Traffic to the Blue Key website also increased 169% over the previous high point. Furthermore, more than 50% of key purchases for that week were a result of the tweetathon.
In our time, it is just difficult to do company without a web site and also without bring in clients via the Internet. One of one of the most crucial elements for me was ways to develop a website with superb design and load it with interesting and valuable material. I am not a brilliant in these aspects as well as I cannot spend a great deal of time for this. I’m trying to find a specialist IT firm in New york city, which is taken part in the production, assistance, as well as Public Relations internet site.I liked these guys here –  https://weareimmediate.com/   and https://clever-solution.com/ . Has anyone already worked with them? It will be interesting to find independent reviews about them.
For Lotusphere 2011, one of IBM’s annual user conferences for customers and partners, the tech firm expanded its typical social media strategy and created a social media hub, a single online landing page providing a live stream of blogs, Twitter comments, Flickr photos and videos of keynote sessions and interviews from the conference. To keep chatter organized on Twitter, the company employed the hashtag #ls11.
Along with Sponsored Content, there are two additional ways to advertise on LinkedIn: self-service ads and managed campaigns. The chart below offers a quick breakdown of advertising options on LinkedIn:
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Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers.[32] It must be consistently maintained to preserve or change the behavior of customers.[citation needed]
Hometutor I’ve found the exact same thing compared to Facebook groups but I find the audience is more engaged from LinkedIn (less people click but those that do tend to be much more interested in what I have to say vs Facebook groups).
The tweets that Neil Schaffer shares are almost always valuable to any marketers looking for the latest social media and marketing insights. His many years’ experience as a marketing speaker, consultant and author has given him a nose for valuable, cutting-edge content that he shares with his followers.
Everyone talks about the power of Facebook ads (I’m not discounting how dynamic they can be; in fact, I’ve had great success using them myself), but the LinkedIn ad platform is even more powerful considering the demographic is made up of decision makers.
Without taking a step back and analyzing what worked and didn’t, marketing becomes a guessing game. The truth is, you can read all the articles in the world about the best practices and publishing times, but you will only find out what works for your clients through testing and measuring results.
Treat LinkedIn like any other form of marketing that you do, and get clued up on the latest trends. People don’t want to be interrupted, so try your best to be “discovered” on LinkedIn. Read up on Content Marketing and Inbound Marketing, and apply these strategies to this network. There are plenty of people acting like hard-sell 1980s sales reps on LinkedIn, so be wise and don’t become one of them. — Nikki Hammett, digital marketing manager, blur Group
Jamison and Kara were very patient in targeting the exact list I needed. Once I purchased the list, it was in my inbox within the hour! I sent out 5,000 records to start, and 8% bounced back, which was less than the 10-25% they told me to anticipate. I am a very happy customer, and I will recommend the ListGuy to everyone I know.
Once you know what you want to accomplish, it becomes easier to define your audience. For example, let’s imagine your company sells a productivity tool for social media practitioners and you want to encourage social media pro’s to try it out. You know that if they use it, they will likely recommend it to their bosses.
Every week, I send a LinkedIn message to everyone who added me as a connection that week with the subject line “How Can I Help?” I ask them why they connected with me and to tell me about a project they’re working on. This practice brings leads in consistently and helps me get to know my network.
Your Company and Showcase Pages have robust analytics built in. You can see when people are engaging, your audience demographics, and which content performs best. Use these insights to help you decide what type of content to publish and which topics you cover. 
I write for a number of publications.  I love to write.  I can’t help it. But I have chosen just two to mention on my LinkedIn profile: Huffington Post and Chamber of Commerce.  Why these two? Because they both are well-known entities that give me credibility. One showcases my writings about life, nature and the arts.  The other showcases my writing about business.
Your Linkedin Profile needs to reflect what your Business is. Your product/service should be clear and engaging so that reader stick to it. It all starts with a high quality and cleverly made Header image. Not only would your header image attract reader’s eye but it would also engage your viewers to scroll further. Next you should act on your Company’s description, Linkedin display a short description, that’s why you need to craft a perfect sales line which instantly clears what your company does. It should all finish with a perfect and conversion optimized landing page at your website. I sometimes also make use of the showcase pages.
It turns out that a social media platform designed to bring together employees and employers can do much more than that when used wisely by an expert in lead generation. This is, after all, a social media platform for educated professionals, presumably with a great deal to say and perhaps even a great deal of money to spend. The trick is finding the most effective ways to leverage the knowledge and experiences of the LinkedIn users while also giving them back a bit of something in return.