Marsha Collier has authored 48 marketing and commerce books, is the founder of one of the most successful Twitter chats, and hosts a hugely popular marketing and tech podcast. With such a long list of accomplishments, it’s no wonder that her Twitter feed is always full of great marketing information.
Like many big-name brands, Siemens gets its fair share of negative press. Rather than facing it head on, like The New York Times, it tweets positive and promotional news from its main account and from @Siemens_press and @SiemensMobility; regularly using positive hashtags like #CO2neutral # CleanEnergy #EnergyEfficient.
Success Metrics: On the day of the tweetathon, 1,524 tweets used the #bluekey hashtag, which is a significant increase over the daily average of 50 that occurred during the rest of the campaign. Traffic to the Blue Key website also increased 169% over the previous high point. Furthermore, more than 50% of key purchases for that week were a result of the tweetathon.
“Increasingly, the advertiser demand is moving to this so the market is deciding that this performs and works for them—it’s more scalable,” he said. “It’s a more efficient way for advertisers to spend their money with us.”
Channel: Social Media MarketingMarketing ToolsMarketing Tools: AnalyticsMarketing Tools: Social MediaPinterestPinterest: AnalyticsPinterest: Business IssuesPinterest: Business Use & AdvertisingSocial Media MarketingSocial Media Marketing: Advertising
A true Bostonian with a knack for killer marketing tips, Mike Troiano brings a love of coffee, writing, and food trucks to the Twitter feed. @miketrap is an entrepreneur at heart, so he’s always looking out for the little guy even though he eats at the VC table on occasion.
The Leadpower Promise: Here at LeadPower we talk through experience, we have been generating leads since 1998 and have helped over 150,000 network marketers. The founder of our company founder has been a network marketer himself for over 20 years. He has built some very large groups consisting of well over hundreds of thousands of distributors. He understands how network marketing works and understands sauce how lead generation works as well.
While there are always simple steps you can take to improve your LinkedIn experiences, the advice above shows us that the richest, most effective experiences on LinkedIn come with an investment in the platform and its members.
Success Metrics: By mid-event at Lotusphere 2011, which takes place from January 30 to February 3, there were more than 20,000 tweets tagged with the #ls11 hashtag, and the hub site’s video channel had garnered 34,000 views. As of February 15, 2011, there were more than 35,000 tweets with the #ls11 hashtag, and 9,500 of those tweets were retweeted. IBM calculates that the campaign garnered more than 41 million total impressions on Twitter.
Because of the encouraging of recruits to further recruit their competitors, some people have even gone so far as to say at best modern MLMs are nothing more than legalized pyramid schemes with one stating “Multi-level marketing companies have become an accepted and legally sanctioned form of pyramid scheme in the United States” while another states “Multi-Level Marketing, a form of Pyramid Scheme, is not necessarily fraudulent.” In October 2010 it was reported that multilevel marketing companies were being investigated by a number of state attorneys general amid allegations that salespeople were primarily paid for recruiting and that more recent recruits cannot earn anything near what early entrants do. Industry critic Robert L. FitzPatrick has called multi-level marketing “the Main Street bubble” that will eventually burst.
To me, LinkedIn is all about connecting to professionals in my network / areas of expertise. There are two reasons to why I use LinkedIn: a) to connect to people who disrupt the business scene in their countries, and b) to create a pool of professionals where we can always exchange ideas, brainstorm and be up to date with our professional paths.
Agency Golin Harris recently launched a geo-targeted Promoted Account for its client, McDonald’s Canada, which was the first brand in Canada to execute such a campaign. The goal was to leverage Promoted Accounts to increase @McD_Canada’s average new followers by using a ‘suggested follow’ that targeted Twitter users via specified keywords and hashtags.
When people follow your Company Page, your updates appear directly in their LinkedIn feed. The more Company Page followers you have, the higher the reach potential of each update you publish. Here are a few tips for adding followers:
Refers to companies that wants to analyze whether their social media campaigns are generating commentary among consumers. This helps them to come up with ways to improve their product and service. This involves “high level of brand engagement and builds brand loyalty”.
Want to know how to optimize your Facebook ads AND learn how to be a more productive marketer, then follow Jeff Bullas, the Vsauce of marketing. He’s the king when it comes to quick, easy to read, and actionable content that’ll sharpen your marketing noggin.
Unfortunately there is too much noise on social media today. It has become almost impossible to get attention and sell anything. This is what happens when channels get saturated. It pushes people to try and get more and more creative which only leads to higher costs in terms of time and money for a smaller and smaller reward. The most effective way and the only way that has held true for thousands of years is direct communication with the prospect. The best platform for that is LinkedIn. The only valuable aspect of LinkedIn is the ability to connect to your prospect and start a conversion via chat. The system is simple. Send an invitation to connect and once accepted, introduce yourself to the prospect via chat. Then, try and move the prospect to continue communication via email or phone as soon as possible. Here is how I work and I get results:
Your very own leads administration panel, so that you can access your mlm leads online from any location, any time. You have the ability to pause your mlm leads, set a max leads per day and adjust later if you wish, update billing information, order more mlm leads, export leads to your computer via csv or excel, and much more. You may also check out our business resources page.
With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business.
While the client declined to share specific keywords used, citing “the competitive nature of how McDonaldï¿½s Canada gains followers using Promoted Accounts,” it was quite pleased with the results, noting that the use of diverse keywords and hashtags enabled the company to reach viewers of many demographics with many different interests.
Promote your Company Page outside the company. Invite customers and other key partners to become followers. Promote your Company Page in emails, newsletters, and blog posts, encouraging readers to become followers.
This site has social media covered, thanks to contributions from a substantial amount of respected social media minds. Social Media Today’s Twitter feed is constantly buzzing with unique B2B and B2C tips and the latest in-depth stats related to Facebook, Twitter, and pretty much every other major social site.
Posting directly on LinkedIn is the most powerful tool available on LinkedIn today. If a post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories, and it can get tens of thousands of readers (or more). This is a great way to improve your visibility while reaching readers in a way that would not have been possible on your own website/blog or even posting an article link on LinkedIn. — Lavie Margolin, author, “The LinkedIn Butterfly Effect” (H. Delilah Business & Career Press, 2013)
Along with tweeting out helpful content, the Twitter descriptions they’ve written for each handle make it very clear what each Twitter account is all about. Here are three examples from the three handles I mentioned above (and here are 38 more examples of great Twitter bios for more inspiration).
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won “Best Out-of-Nowhere Video Campaign” at the 2012 AdAge Viral Video Awards.
Lesson: Paid advertising on Twitter, including Promoted Tweets, Trends and Accounts, can be an option for brands looking to gain new eyes. Brands should test out various hashtags and keywords to target their desired audience. ï¿½The Twitter team acted as a great resource to help McDonaldï¿½s Canada test out different keywords and bids to gain the greatest amount of new followers,ï¿½ notes Karin Campbell, senior manager of external communications, McDonaldï¿½s Restaurants of Canada Limited.
“Given a valuable enough incentive, users will complete several registration steps for entry. The requirement to share a specific tweet and hashtag to an entrants own social network is what drove the success of this promotion, especially given that it wasn’t heavily supported by other media channels. In the future, we’d probably require that users take fewer steps for entry in order to increase the total number of entrants. Including a specific and unique hashtag was essential for tracking purposes.”
The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.
Pinterest has selected 10 partners — Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind — to launch the program, giving them access to the company’s content publishing API. Some — including Pinterest specialist Tailwind — already had beta access to the API but all now are offering their customers tools to manage Pinterest along with other networks.
The idea was simple, LG would set out a stall in a UK city and the first person to get to their stall won two tickets to a high profile concert. To help users find the stall, LG placed a map online that gradually zoomed in on the precise location whenever the hashtag #lgtickethunter was used on Twitter.
Most of their tweets include cool information or statistics from their studies that are interesting to their target followers. They do a great job of tweeting out an interesting statistic or tidbit, including a relevant image that makes that piece of information stick out in the feed, and then link to the larger study. Folks scrolling through their feed who find that information interesting might be enticed to learn more by clicking the link.
Surely you believe that your product or service is of value to your customers. So should you sit back and hope that people will stumble upon your business by chance? Of course not! You want to place yourself in front as many potential customers as possible.
During the 2011 Super Bowl, domain registrar Network Solutions aimed to detract from competitor GoDaddy’s risquï¿½ media blitz while promoting its .CO product offerings. Instead of directly competing with GoDaddy’s substantial Super Bowl ad buy, Network Solutions worked with agency CRT/tanaka to spoof GoDaddy’s infamous Super Bowl commercials with hopes of garnering attention on Twitter among social media influencers.
This account leads followers to an array of helpful marketing resources — from comprehensive data compiled by expert marketers to informative blog posts from industry thought leaders. All in all, a great place for marketing pros to learn from one another.
After trying many other lead sources and spending a great deal of money I was thrilled to find that the quality and consistency with Lead Power has been wonderful and my team has had some fantastic growth by using the phone interviewed leads.. I would certainly recommend them to anyone looking to build a business with leads.. –
The tip here is to get the timing right when asking for testimonials and being specific in your recommendation request. The best time is right after you’ve completed the job for your client or working with a colleague. This helps them to give more meaning and depth to their testimonial while it’s still fresh in their memory. And your request for the recommendation must be personalised (never use the ready-to-use template that LinkedIn offers). Outline some questions that will help guide them to write a testimonial that can help future clients to make a decision i.e. what were the results before and after your service/product? What was their experience working with you? How did they find the communication/process/turnaround time?
Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers Solutions help brands large and small ensure their investment in social media is delivering measurable business outcomes.
The expanded partner program should open the door for more advertisers to explore Pinterest as they can now bring in their trusted audience and measurement partners. Previously, the marketing partner program was comprised of just two categories, Advertising (ad buying platforms) and Content Publishing (for organic Pinterest tools, now called Content Marketing). This new announcement doubles the categories by adding two more: Audiences and Measurement.
Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers. It must be consistently maintained to preserve or change the behavior of customers.
In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages.
By putting these ten tips into practice, your business can accomplish big things with LinkedIn, getting even better results as you go. For more advice on marketing on LinkedIn from some of the brightest minds in the industry, be sure to check out The Sophisticated Marketer’s Guide to LinkedIn.
Being a professional network, LinkedIn cuts through the clutter and confusion, and leads you the purpose of its existence – networking. Over the years, I used LinkedIn for various reasons with varied level of success but the reason I love LinkedIn is its capability to give me leads. The leads generated from LinkedIn have higher conversion rate. It is a powerful market segmentation tool. When I search for specific leads, their search editor gives tons of options. I avoid cold emails and therefore, I engage with selected potential leads on LinkedIn and other platforms before pitching them. It helps to build a rapport and get good work from other professionals.
Treat LinkedIn like any other form of marketing that you do, and get clued up on the latest trends. People don’t want to be interrupted, so try your best to be “discovered” on LinkedIn. Read up on Content Marketing and Inbound Marketing, and apply these strategies to this network. There are plenty of people acting like hard-sell 1980s sales reps on LinkedIn, so be wise and don’t become one of them. — Nikki Hammett, digital marketing manager, blur Group
“Roland Whitsell, a former business professor who spent 40 years researching and teaching the pitfalls of multilevel marketing”: “You’d be hard-pressed to find anyone making over $1.50 an hour, (t)he primary product is opportunity. The strongest, most powerful motivational force today is false hope.”