With Moat, advertisers are privy to the Media Rating Council’s definition of viewability, which charges advertisers after 50 percent of a video is in view for two seconds. However, Pinterest has not undergone a full-blown audit from the MRC to vet its measurement techniques as Facebook and Google have. Pinterest’s partnership with Nielsen will help advertisers determine whether they deliver the right ads based on audience demographic.
Sharing valuable content without asking for anything in return boosts your credibility and builds valuable social equity. If you focus on giving first instead of being overly promotional you’ll earn both respect and trust which will in turn have people coming to you for more.
Note that Stories are only available on the mobile app and it’s possible to send Instagram Stories as a direct message (DM). We’re yet to see widespread use of sending Stories privately for businesses, unless you’ re planning to send tailored short videos to prospects.
Being a professional network, LinkedIn cuts through the clutter and confusion, and leads you the purpose of its existence – networking. Over the years, I used LinkedIn for various reasons with varied level of success but the reason I love LinkedIn is its capability to give me leads. The leads generated from LinkedIn have higher conversion rate. It is a powerful market segmentation tool. When I search for specific leads, their search editor gives tons of options. I avoid cold emails and therefore, I engage with selected potential leads on LinkedIn and other platforms before pitching them. It helps to build a rapport and get good work from other professionals.
9. Bit.ly. More than just a URL shortener, Bit.ly lets users send links to multiple accounts and customize shortened domains to highlight their brands. You can also plug your Bit.ly API into many of the other best Twitter applications to track and graph stats on your links.
Takeaway: Images create emotional responses, whether positive or negative, and emotional responses serve as motivators. Ask yourself, “ What do I want followers to do after they read this tweet?” Then find a fitting image that encourages your audience to act.
Hey Lewis, I love the whole “sexy back” theme here. I have been making an effort lately to make my profile more sexy. Perfect timing to have found your post! Great information on your blog. I really enjoy your style of writing! You have a new reader 🙂
The social media marketers behind Charmin’s Twitter account are masters of social engagement. First of all, their tweets always feature their fun, lighthearted, and toilet humor-centric brand voice. In 2014, TIME named them “the sassiest brand on Twitter.”
To help customers have a memorable Valentine’s Day, Kraft turned to Ted Williams, the famous voice discovered on the street, to send personalized videos for their Kraft Valentines Tweets campaign. This campaign was both fun and creative, offering fans a chance to create a personal message for the ones they love, while still taking advantage of a recognized voice. What better way to surprise that special someone than by having your tweet read by the “Golden Voice of Love?” All customers had to do was tweet #voiceoflove to Kraft for a chance to have their love message read by Williams.
Instead, Amazon maximized the power of this tweet by including a real and glowing review of the product. The review is slightly humorous but still convinces others that this is a product they should check out, a product they need.
Like the MLB, the marketing team at MIT runs a number of different Twitter accounts. Their main @MIT feed is great — in fact, it was #1 on our list of the best universities on Twitter for delivering diverse content, from research studies to nerdy anecdotes, that is catered to their niche audience.
Marsha Collier has authored 48 marketing and commerce books, is the founder of one of the most successful Twitter chats, and hosts a hugely popular marketing and tech podcast. With such a long list of accomplishments, it’s no wonder that her Twitter feed is always full of great marketing information.
If you want someone’s business, you have to give them value FIRST. Invest the time to learn something about your target (other than their title and industry) so that you can offer them something of value: a link to a couple articles that can help them solve a problem; a free, short white paper about a challenge in their industry and how your company can help or a connection to someone in your network who can help them. Basically, if you want my attention, explain – briefly – how you can make my life easier. Be helpful, not pushy.
The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man’s ability to listen lovingly and respectfully to a woman’s …..
Lewis, good stuff man. I think one of the more compelling points you bring out in the article is #9. Optimizing for search results is key. Just taking a few minutes to dial in your parameters can make all the difference in the effectiveness of a profile. Thanks for all you do and are doing!
But the truth is, an MLM lead purchase is NOT a purchase, but an investment in your business. One good MLM lead can produce tens of thousands of dollars in volume and revenues. If you understand that, then the pricing should not be as important as the quality and training of the Network marketing lead company. And of course, REPUTATION had a lot to do with the selection as well. Some companies that came across really well, when checked on, did not have a very good reputation for MLM Leads and service.
LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until recently, was the company page section. Now, it allows you to add a video, share more information about your products and services, and give more insights about your company and the people working there.
Measurement is also a continually hot topic for marketers. Pinterest Measurement partners help brands evaluate how Pinterest impacts business results by driving metrics like ad verification, resonance, sales lift and customer lifetime value.
That is EXACTY what my Network Marketing Leads are to the network marketer desiring to AMP UP their down lines. More people connect into the internet asking for information about network marketing than any one person could generate on their own power, from their own circles of influence.
I sometimes find that I get more comments and interaction on LinkedIn from the same update I published on Twitter. The updates (even when synced from Twitter) seem to “stay on top” longer than they would in your Twitter stream. The more interaction you get, the more others see it as well (it’s similar to Facebook in this regard).
How? The tweets from Maersk Line are centered around their products at work. For the most part, this means gorgeous photos. It all starts with their beautiful cover photo, which plays with light and reflections at sunset. (Here are 20 more examples of great Twitter cover photos from brands for more inspiration.)
Sticking with the car theme, in 2013 Mercedes used Twitter to help drive buzz around a new TV advert. They shared a 30 second clip of a car chase and then allowed the Twittersphere to vote for what happened next. The winning story was then aired during ‘The X Factor‘ the following week.
Since the only clickable link is in your Bio section (right under your name), make a habit of updating it frequently. It’s a shame that most brands use it only to link to their website, but it could do so much more. Think, driving event registrations, app downloads or even purchases.
No matter how engaging the content a person shares is, link after link can get becoming draining. The Unbounce co-founder, Oli Gardner carefully shares proven marketing processes, lasting trends, and comical quibs from his daily life.
Not only does he provide practical takeaways every week in his Whiteboard Friday series, he never fails to include that personal touch. Earning the trust and building that audience over time is one of the major reasons why Moz’s software is currently valued at $120 million.
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