My company helps small businesses generate leads on LinkedIn. Clients tell us what kind of people make high-quality customers for them. We search on LinkedIn for people who fit their criteria, and then introduce them. (We do it so it looks like the client is introducing themselves, but we do all the work for them.) Then we stay in touch with the people who have expressed interest, again using LinkedIn. We do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of their network. We also send monthly emails that share information about the kinds of problems our clients can solve for their customers, and share the results they have achieved for other customers. We also make offers, such as inviting people to a webinar or offering a white paper. The result is a simple, inexpensive, systematic process for doing lead generation, with all the work done through LinkedIn. —Judy Schramm, CEO, ProResource, Inc.
Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With so many options to create high-quality content and a tailored marketing strategy, content marketing is a perfect fit for virtually every business in every industry.
Customers have a natural curiosity about where their products come from, and you can use Instagram to show them their whole lifecycle. This is especially relevant for companies that sell environmentally friendly or FairTrade products. Source images to demonstrate how products are made – from the base material, production and distribution.
I write for a number of publications. I love to write. I can’t help it. But I have chosen just two to mention on my LinkedIn profile: Huffington Post and Chamber of Commerce. Why these two? Because they both are well-known entities that give me credibility. One showcases my writings about life, nature and the arts. The other showcases my writing about business.
You’ll need the strength of your own convictions, facts to back up your comments, honesty and passion. Sharing your thoughts, even if controversial, shows the human side of your brand – robots rarely express their feelings.
Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Even if you don’t officially partner with a non-profit organization, you can give to charity or do a fundraiser a couple of times a year. It’s all good as long as the cause aligns with your brand values and mission. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.
These are some great LinkedIn tips. I am admittedly a new user and am trying to find out how to best leverage it for success. Do you know of anyone that has used it to secure business loans for small business or do most people use it simply for employment? Thanks for sharing these tips with us. https://www.banktr.com/business/business-banking
If your business is service-oriented, focus on showcasing the process behind providing the service. Show your company culture, share your mission with the world, or simply share some tips and how-tos. It’s possible to upload photos, short videos (similar to GIFs, called Boomerangs) and videos up to one minute in length.
Refers to companies that wants to analyze whether their social media campaigns are generating commentary among consumers. This helps them to come up with ways to improve their product and service. This involves “high level of brand engagement and builds brand loyalty”.
Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). He wrote the book on how to run a marketing agency … no, literally, he wrote the book: The Marketing Agency Blueprint. In addition to his substantial marketing know-how, he’s also an avid tweeter of the latest agency, social, and tech news.
The entire thing was weird and hilarious. It was also a great example of a brand hopping on a popular hashtag (in this case, #TheSoundofMusicLive) to chime in on the already-popular conversation. In the two hours of live-tweeting, the company tweeted 38 times, garnered over 44 million social impressions for that week, and picked up over 4,000 new followers.
1. Tweetcharts. If you manage a Twitter account for one or more clients, put this app in your toolbox. Simply type in your Twitter handle or business name and TweetCharts will chart and graph your retweets, mentions, replies and other useful stats. This app is especially helpful when compiling social media reports for clients.
Assuming the blue individual recruits five, and those five recruit their own five, and so on, the maximum theoretical cycles of recruits possible in the “downline” of the blue individual is 14 cycles (514 = 6.1 billion people), after which point the total human population is exceeded.
“Our fans have found thousands of different shapes in their Cheetos, but the ones that felt best for a Pinterest audience leaned into design, art and fashion,” said Margaret Johnson, partner and chief creative officer at Goodby Silverstein & Partners. “Pinterest’s inspiration-based platform allowed us to contextually target our fans and see shapes that were most relevant to them. Users who searched fashion or food related topics were then served contextually relevant shaped Cheetos.”
Biggest LinkedIn marketing strategy would have to be the using the advanced search option to set up meetings overseas. The advanced search is an extremely powerful way to find like-minded business acquaintances and then in turn set up meetings overseas. We have an extremely large network and of course, as standard, our best referrals and leads come from our first, second and sometimes third level connections on the network. Old meets new fashioned Word of Mouth!
My biggest LinkedIn marketing strategy is to be consistently active in groups. Right now, we’re seeing a big shift in social media engagement, on Facebook and LinkedIn in particular, where private groups are taking a more prominent role. The ability to connect with a community of folks who are all united around a common topic or interest is very powerful. By answering questions, adding value, and building one-to-one relationships in these groups, I believe you can leverage your influence on LinkedIn in a way that can’t be done by simple optimizing your profile or posting content for all to see.
The percentage of an MLM company’s total profit that is ultimately distributed to its participants (the sales force), away from the MLM owners or shareholders, differs from one MLM company to the next. However, the percentage earmarked to be paid to participants is usually a quite smaller share of overall company profits. The earmarked figure is then distributed in complex compensation plans which, ultimately, funnel most of it to a few individual participants in the upper-most levels of the MLM participant pyramid. The remaining majority of participants (often over 99.5% or more) receive no returns, or negligible return which are more often than not at a net loss after they deduct expenses which were incurred in the promotion of their “independent businesses”.
In general, design starts at the very beginning, as you map out a content marketing strategy. Understanding the brand’s personas and marketing goals will shape the basic style of each design—each should be useful to your personas, and true to your brand voice.
Oftentimes, marketers can sound a bit like a BuzzFeed-inspired broken record: 5 tips to crush [insects], the beginner’s guide to [potatoes], How [bacon] grew to over 1 trillion social media followers (we’re guilty of this, too). @jchernov combines insightful content with some authentic crass and wit, making his feed quite enjoyable.
During a soccer game in South America, Coca Cola turned tweets sent to the company during the game into confetti, which was then thrown out to the crowd. This was a great way to interact with customers in a current setting, with their own content. The company took a real-time event, where actual customers were in attendance, and brought the company to the people. And who doesn’t love confetti?
40% of young adults admit to using social media in the bathroom (and those are just the people who admit to it). At our core, Charmin is all about giving people a better bathroom experience and it is important to us that this translates to how we engage with consumers on Twitter. And of course, we love potty humor.”
Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet. When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.
Ted Rubin has been on so many “best of” lists when it comes to Twitter followers that it’s hard to keep track. Suffice to say, that if you’re looking for the latest about branding, marketing and relationship-building, Ted is the man to follow.
Here’s what NOT to do (I get many of these each week): Connect with someone and, as soon as they accept your request, send them a sales message that begins, “I would like to take some of your time to tell you about our company.” In that short sentence, there are three reasons to make me unconnect with that person and reply with a nasty-gram. 1) Why do I care what you (the salesperson) want? 2) My time is precious and valuable. Why would I let you take it? 3) I don’t want to be told about anything, especially your company.
Even, the hard core Amish don’t ‘cut off’ friends and family who choose to not fully live their life in the inner circle of the faithful in their community. If the concept is that basic it stands to reason that as a parody—‘resistance isn’t futile’—and cutting off all the circles of influence who don’t join your inner circle of twenty to ‘reach diamond’ is: And just uncouth at that. So, “no one is a prophet in their own country”: Go out and look for like-minded people to expand that circle without dressing up in business clothes at 5 a.m. on a Saturday morning to head to the cult like MLM “Ra! Ra! Session.” Real friends and family are hard to come by. Grow your marketing network without burning the people who care about you most. And get solid like-minded leads without getting up earlier than any sane Adventist would on a Saturday.
A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.
Measurement is also a continually hot topic for marketers. Pinterest Measurement partners help brands evaluate how Pinterest impacts business results by driving metrics like ad verification, resonance, sales lift and customer lifetime value.
It is important to distinguish between the MLM company itself versus the so-called “independent businesses” run by the MLM participants. Many MLM companies generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit, however, an MLM company’s overall profitability does not correlate to the profitability experience of their participants.
The trick to effectively using video as part of a content strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video content can also be used to expose your brand to YouTube’s large and active audience.
Takeaway: Images create emotional responses, whether positive or negative, and emotional responses serve as motivators. Ask yourself, “ What do I want followers to do after they read this tweet?” Then find a fitting image that encourages your audience to act.
We want this guide to be a living resource. So, if you know of any other great LinkedIn articles, or some ideas for other sections, please leave a comment and let us know what you’d like to see added to this list!
You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
Moreover, unlike LinkedIn, brand followers on these other social networks already expect or are at least aware that companies use the platforms to sell their products and services. This is definitely not the case on LinkedIn, where blatantly pushing your business, spamming and obvious hard selling is highly frowned upon. Because the network consists of a totally different audience, LinkedIn marketing requires a different type of approach to get the results you want. [New LinkedIn Features Help Grow Your Brand]
Baer is a New York Times Best Selling Author of 5 books, founded 5 multi-million dollar firms, and won plenty of awards for the Social Pros Podcast. It’s safe to say, he’s a seasoned marketer. He’s also an incredible keynote speaker, delivering tons of entertaining and hard-hitting speeches about everything from building Customer Experiences to Content Marketing.
Thanks Lewis. Got to love LinkedIn and now with the acquisition by Microsoft, it’s going to be amazing. As usual thanks for sharing your LinkedIn insight. I have been using Linkedin for a long time and gradually building an amazing business on it 🙂
Why do we need network marketing leads? Well, after we’ve pitched our friends and family we still need to keep them close. The idea of having to “excommunicate” all your “black sheep” friends and family who don’t want to be a-part of your level one twenty people is the exact point where MLM crosses the line into being a religious money cult.
That is EXACTY what my Network Marketing Leads are to the network marketer desiring to AMP UP their down lines. More people connect into the internet asking for information about network marketing than any one person could generate on their own power, from their own circles of influence.
Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have rushed to keep pace, Pinterest is hoping to side-step at least some of the initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.