Don’t share data from someone’s account without their permission. Even if you have permission, don’t publicly share data that identifies a Pinterest user if that info isn’t publicly available on Pinterest.
While JetBlue uses their main @JetBlue Twitter account to handle customer service, LinkedIn actually uses a separate account called @LinkedInHelp. The folks at LinkedIn don’t use this account in the traditional sense, and its goals certainly don’t revolve around gaining new followers. Instead, the purpose of the account is to give LinkedIn users an easy way get their questions answered quickly through Twitter.
Pinterest also announced today that it’s giving test access to the ads API with several technology partners and brands. The company isn’t releasing details about features or participants but the general concept is the same content publishing API, except for Promoted Pins.
CTAs are the backbone of your email marketing campaigns. But are you getting as much out of them as you possibly can? Let’s look at how you can drive higher click-through rates through modern CTA marketing.
I’m a firm believer in giving and helping others succeed as much as you possibly can. The more you give, the more you will receive. Recommending others without them asking you to is a great way to help increase the social proof on their profile, which could be the difference between an OK year, and a great year for them.
Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald’s Canada and appbackr. Read about their successes below and share your brand’s Twitter campaign victories in the comments.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
While these LinkedIn marketing activities do not require a monetary investment, they do require time and commitment. It’s a good idea to approach these free activities just as strategically as your paid efforts. Start with clear goals and choose the KPIs you will use to measure success. Then, document your strategy for using LinkedIn’s free and paid tools to achieve your goals.
^ Jump up to: a b Vander Nat, Peter J.; Keep, William W. (2002). “Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes”. Journal of Public Policy & Marketing. 21 (1): 139–15. doi:10.1509/jppm.220.127.116.1103.
Sticking with the car theme, in 2013 Mercedes used Twitter to help drive buzz around a new TV advert. They shared a 30 second clip of a car chase and then allowed the Twittersphere to vote for what happened next. The winning story was then aired during ‘The X Factor‘ the following week.
Another technique involves the use of ‘shout-outs’. An unpaid shout-out is when you partner with another brand that has roughly the same number of followers as you to promote each other to your audiences and you both benefit from increased exposure.
As part of the LinkedIn small business guide, the network shared an interesting stat that relates to how often you should be sharing to LinkedIn. Share 20 times per month to reach 60 percent of your audience.
The U.S. Federal Trade Commission (FTC) states: “Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They’re actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed.”
As one of the first, and largest, publications focused on sharing strategies for better social media marketing, Social Media Examiner is a trail-blazer – and their Twitter account mirrors their commitment to current, quality content.
Marsha Collier has authored 48 marketing and commerce books, is the founder of one of the most successful Twitter chats, and hosts a hugely popular marketing and tech podcast. With such a long list of accomplishments, it’s no wonder that her Twitter feed is always full of great marketing information.
Your LinkedIn Company Page is your biggest piece of real estate on LinkedIn. Treat it like the marketing tool it is by strategically updating it with content designed to appeal to your target audience. You can even filter posts by topic, so each visitor will see only the most relevant content. Here are a few easy tips:
“Be a go-giver, not go-getter on LinkedIn. Use LinkedIn to add value to others. Spend quality time to connect with the influencers. Start a blog, build audience and boost your online exposure. That’s how you make most out of LinkedIn.”
The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately. In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos. The consumers interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers. The design and user experience of these channels directly decides the success of digital content marketing.
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Every week, I send a LinkedIn message to everyone who added me as a connection that week with the subject line “How Can I Help?” I ask them why they connected with me and to tell me about a project they’re working on. This practice brings leads in consistently and helps me get to know my network.
Lesson: Whether it’s as simple as employing a hashtag or as strategic as creating a social landing page, aggregating and organizing conversation around your brand, especially during events, is key to making a splash on Twitter.
While the client declined to share specific keywords used, citing “the competitive nature of how McDonaldï¿½s Canada gains followers using Promoted Accounts,” it was quite pleased with the results, noting that the use of diverse keywords and hashtags enabled the company to reach viewers of many demographics with many different interests.
In the same way that you take a couple extra steps to help your content succeed on social, take a couple more to help your content succeed with search engines. Weaving some SEO best practices into your content will help make a good impression with Google and move your website up the rankings list.
A number of LinkedIn newbies or purists will say, “You should only connect with those you already know and trust, so you can make recommendations to others when they want an introduction.” Believe me, I understand where these users are coming from, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the 85 million plus members on LinkedIn?
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