Your LinkedIn Company Page is your biggest piece of real estate on LinkedIn. Treat it like the marketing tool it is by strategically updating it with content designed to appeal to your target audience. You can even filter posts by topic, so each visitor will see only the most relevant content. Here are a few easy tips:
I know that in order for social media to work it takes more than having a lot of followers or connections and posting stuff to my status. It requires some hopefully many of these people who have gotten to know me deciding to share it with their contacts.
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My best Linkedin marketing strategy is actually using their platform as a place to share content. As someone who uses his blog for the purpose of marketing and driving traffic, I am always looking for places to share content. Linkedin is one of the most targeted places to create and share content on just because everyone on the network is looking for some kind of professional or business connection. Most of my posts did very well on Linkedin and actually drew in a ton of traffic from their platform.
Lesson: A tweetathon can significantly benefit a time-sensitive social good campaign. USA for UNHCR’s social media consultant Shonali Burke explains that the campaign experienced a huge bump in activity as a result of using Twitter:
Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions. Traditional measures of volume include number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.
Your profile is the heart and soul of your online business brand. It usually ranks in the top 5 of Google search results for “Your First and Last Name”. When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value. Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.
“Increasingly, the advertiser demand is moving to this so the market is deciding that this performs and works for them—it’s more scalable,” he said. “It’s a more efficient way for advertisers to spend their money with us.”
4. Tweriod. Plenty of social media experts are happy to offer their opinions on the best time to tweet, but the simple truth is that no two Twitter users are alike. That’s why we love Tweriod. It analyzes each of our clients’ accounts, showing us when their links are likely to be retweeted the most and when their followers are most active.
My marketing strategy on LinkedIn is by being involved in groups, trying to answer questions, giving feedback and commenting on posts. But the most important strategy is writing articles about the same topic as my last blog posts.
Forrester, a research company known for their innovative reports and analyses aimed at global business and technology leaders, is another company that makes an art out of cramming a lot of meaning into 140 characters.
A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.
Joe Pulizzi is content marketing, and he’s the man to follow if you want the latest about blogging, inbound, or any other related field. As the counder of the Content Marketing Institute, he knows what he’s tweeting about when it comes to content marketing.
In just 140 characters, the top marketing Twitter accounts share their wisdom with the world. You can browse the streams of some of the best minds in marketing, quickly scanning for content that will help you get that edge.
The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. If you don’t have a killer graphics artist in-house, this is one for which you might want to work with a professional.
There are a few good mlm lead generation companies in our industry. In fact, we’ll gladly recommend them to you if we’re not a good match. Still, when choosing the right lead generation company to meet your recruiting and business goals, it’s important to know where a narrow focus can blur the big picture.
When it comes to sniffing out the best marketing blog posts and reports to share with other marketers, Leary is top-notch. The Co-Founder and Partner of CRM Essentials also finds the time to retweet other marketing insiders and converse with other Twitter-ers in the industry. In other words, his account is thought leadership exemplified.
As an entrepreneur, keynote speaker, instructor, angel investor and adjunct professor, Peter Shankman is extremely knowledgeable on all things marketing, from startups to enterprice and everything in between.
These are great tips Lewis. I am a huge advocate of LinkedIn and have found it to be amazingly powerful when paired with a proactive approach to Twitter. During the last year, I have used both social networks to network with individuals from all over the world and all walks of life. These relationships have produced endless (and spontaneous) opportunities that have included working on a political campaign, speaking engagements and even a job opportunity in Singapore. I am always looking forward to the next message waiting for me in my Twitter, LinkedIn and email in-boxes.
While participants’ movement up the pyramid of an MLM can be accomplished in theory, and indeed this is one of the distinguishing factors between MLMs and traditional pyramid schemes (besides featuring actual sales of products or services), said upward movement is so extremely improbable as to render it practically impossible, despite all efforts and investments of time and money by a participant.
That’s where GE differentiates itself in the tech space on Twitter. They’ve found a perfect balance of thought leadership and authenticity. They use Twitter to teach their followers what they’re doing; for example, they’re fantastic at breaking down the complex concepts and terminology they work with into simple language.
In another example, Visa found a 33 percent increase among millennials who considered the company the “most innovative payment option” after running a campaign consisting of 10-second videos on Pinterest.
Although each MLM company dictates its own specific “compensation plan” for the payout of any earnings to their respective participants, the common feature which is found across all MLMs is that the compensation plans theoretically pay out to participants only from the two potential revenue streams. The first stream of compensation can be paid out from commissions of sales made by the participants directly to their own retail customers. The second stream of compensation can be paid out from commissions based on the sales made by other distributors below the participant who had recruited those other participants into the MLM; in the organizational hierarchy of MLMs, these participants are referred to as one’s “down line” distributors.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as “independent contractors” or “independent business owners”. However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
Have you ever heard your clients say: “Thanks for posting that latest picture of your kid eating two pancakes at once with the face covered in strawberry jam on LinkedIn. It was that exact picture that made me realize that your services are a perfect fit for my business”?
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The tweets that Neil Schaffer shares are almost always valuable to any marketers looking for the latest social media and marketing insights. His many years’ experience as a marketing speaker, consultant and author has given him a nose for valuable, cutting-edge content that he shares with his followers.
Make sure to have a professional looking head shot of yourself for your profile photo. You can also create a customized background image in which your branding colors and the messaging of your business are conveyed. Kim Garst’s background image is a great example because it’s showcasing her latest free product opt-in and her main skills. Other professionals prefer to simply have pictures of themselves to give a more personable feeling to their visitors.
UNICEF India’s agency, OgilvyOne Worldwide, enlisted social agency BUZZVALVE to manage a three-month social media campaign to promote UNICEF’s “Awaaz Do” (which means “lend your voice” in Hindi) initiative, an effort to send eight million unschooled Indian children back to education.
Because of the encouraging of recruits to further recruit their competitors, some people have even gone so far as to say at best modern MLMs are nothing more than legalized pyramid schemes with one stating “Multi-level marketing companies have become an accepted and legally sanctioned form of pyramid scheme in the United States” while another states “Multi-Level Marketing, a form of Pyramid Scheme, is not necessarily fraudulent.” In October 2010 it was reported that multilevel marketing companies were being investigated by a number of state attorneys general amid allegations that salespeople were primarily paid for recruiting and that more recent recruits cannot earn anything near what early entrants do. Industry critic Robert L. FitzPatrick has called multi-level marketing “the Main Street bubble” that will eventually burst.
Jump up ^ Boyer, Kenneth K.; Hallowell, Roger; Roth, Aleda V. (2002-04-01). “E-services: operating strategy—a case study and a method for analyzing operational benefits”. Journal of Operations Management. New Issues and Opportunities in Service Design Research. 20 (2): 175–188. doi:10.1016/S0272-6963(01)00093-6.
I have a huge knot on my forehead from falling asleep on my desk in mid-browse when looking at LinkedIn profiles. Most of them are extremely boring and showcase zero personality or compelling attributes. Add an interesting story in your summary, have a video recommendation pop up in the first few seconds, or at the least tell people who you are, who you help, and how you help them so there is some direction for people when they land on your profile. Whatever you do, liven it up a little so the bump on my forehead can go away 🙂
At Pinterest, our mission is to help people discover and do what they love. As a developer, you can play an important role in making that happen. These are guidelines for what we do and don’t allow when building Pinterest-related apps and services. At a high level, please make sure you: