When it comes to sniffing out the best marketing blog posts and reports to share with other marketers, Leary is top-notch. The Co-Founder and Partner of CRM Essentials also finds the time to retweet other marketing insiders and converse with other Twitter-ers in the industry. In other words, his account is thought leadership exemplified.
Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing’s popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues. Further regulation “Prohibition of Chuanxiao” (where MLM is a type of Chuanxiao, Chinese name of the regulation is 《禁止传销条例》 ), was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal (original text from the regulation ‘组织者或者经营者通过发展人员，要求被发展人员发展其他人员加入，形成上下线关系，并以下线的销售业绩为依据计算和给付上线报酬，牟取非法利益的。’). O’Regan wrote ‘With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not’.
Todays buyers and consumers are empowered and independent, and savvy marketers meet them where they are. A robust content marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.
My biggest LinkedIn marketing strategy is to be consistently active in groups. Right now, we’re seeing a big shift in social media engagement, on Facebook and LinkedIn in particular, where private groups are taking a more prominent role. The ability to connect with a community of folks who are all united around a common topic or interest is very powerful. By answering questions, adding value, and building one-to-one relationships in these groups, I believe you can leverage your influence on LinkedIn in a way that can’t be done by simple optimizing your profile or posting content for all to see.
Trend spotting refers to the latest consumers’ comments about a brand, product or service that must be targeted. Some tools can be provided by Google Trends, Trendsmap (Twitter) and other sites that report what is in everybody’s mouths worldwide.
Lesson: Non-profit organizations can increase their celebrity endorsers’ activity with a campaign by showing them just how impactful their Twitter involvement is. Sharing analytics with celebrities involved in the campaign can encourage them to share the campaign with their followers more often.
Treat LinkedIn like any other form of marketing that you do, and get clued up on the latest trends. People don’t want to be interrupted, so try your best to be “discovered” on LinkedIn. Read up on Content Marketing and Inbound Marketing, and apply these strategies to this network. There are plenty of people acting like hard-sell 1980s sales reps on LinkedIn, so be wise and don’t become one of them. — Nikki Hammett, digital marketing manager, blur Group
Sticking with the car theme, in 2013 Mercedes used Twitter to help drive buzz around a new TV advert. They shared a 30 second clip of a car chase and then allowed the Twittersphere to vote for what happened next. The winning story was then aired during ‘The X Factor‘ the following week.
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products/services through a non-salaried workforce (“partners”) working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company’s products/service that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company’s actual owners and shareholders.
Another technique involves the use of ‘shout-outs’. An unpaid shout-out is when you partner with another brand that has roughly the same number of followers as you to promote each other to your audiences and you both benefit from increased exposure.
The combined number of recruits from these cycles are the sales force which is referred to as the salesperson’s “downline”. This “downline” is the pyramid in MLM’s multiple level structure of compensation.
The LinkedIn Help page is controlled by an extremely responsive support and communications team, who is always offering help to those who seek it. Since the questions are being answered on Twitter, this can be a valuable resource for those to see answers to similar questions they may have.
I love the fact that LinkedIn has rolled out a number of applications to help you promote your business or your personal work better. It doesn’t matter what industry you are in, there is an application for everyone that can help you get your message across better, and improve the overall experience of your LinkedIn profile. Go to the applications section on your profile to see which ones you could start using today, and make the most out of the new ones that come out in the future.
Though emphasis is always made on the potential of success and the positive life change that “might” or “could” (not “will” or “can”) result, it is only in otherwise difficult to find disclosure statements (or at the very least, difficult to read and interpret disclosure statements), that MLM participants are given fine print disclaimers that they as participants should not rely on the earning results of other participants in the highest levels of the MLM participant pyramid as an indication of what they should expect to earn. MLMs very rarely emphasize the extreme likelihood of failure, or the extreme likelihood of financial loss, from participation in MLM. MLMs are also seldom forthcoming about the fact that any significant success of the few individuals at the top of the MLM participant pyramid is in fact dependant on the continued financial loss and failure of all other participants below them in the MLM pyramid.
LinkedIn’s “Publish a post” feature has improved dramatically over the past 12 months. Just like a facebook timeline, your article will appear in your connections’ timelines and can be shared by your connections so that others outside of your direct network can read your post.
Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets. It also measures how important a brand is for consumers. With this companies want to find out if brand reputation influences their customers to make a purchase.
The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife “independent of the eventual Mint.com product.” Content on the blog included how to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interview and a series of financial disasters called “Trainwreck Tuesdays.” Popularity of the site surged as did demand for the product. “Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content.”
Hey Lewis, I love the whole “sexy back” theme here. I have been making an effort lately to make my profile more sexy. Perfect timing to have found your post! Great information on your blog. I really enjoy your style of writing! You have a new reader 🙂
10. SocialOomph. In our opinion, Social Oomph is one of the best Twitter applications for managing accounts on Twitter and Facebook at the same time. You’ll have to upgrade to premium if you want to access this multitasking feature (at a bi-weekly cost of $17.97), but for many users, the time saved is well worth the money spent.
Lesson: A tweetathon can significantly benefit a time-sensitive social good campaign. USA for UNHCR’s social media consultant Shonali Burke explains that the campaign experienced a huge bump in activity as a result of using Twitter:
YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. As of 2016, YouTube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S.
That’s where GE differentiates itself in the tech space on Twitter. They’ve found a perfect balance of thought leadership and authenticity. They use Twitter to teach their followers what they’re doing; for example, they’re fantastic at breaking down the complex concepts and terminology they work with into simple language.
The features available on the platforms will be familiar to anyone who has used social management platforms, including the ability to publish or schedule Pins to publish later, optimizing to help predict best times of day or days of week to publish and content tagging to help understand how categories are performing. Testing has produced strong results, Kidwell said; Kraft is using Ahalogy and Dove and Hellmann’s are using Percolate and all are producing a higher volume of Pins and engagement.
I sometimes find that I get more comments and interaction on LinkedIn from the same update I published on Twitter. The updates (even when synced from Twitter) seem to “stay on top” longer than they would in your Twitter stream. The more interaction you get, the more others see it as well (it’s similar to Facebook in this regard).
The campaign was promoted primarily through AAdvantage and American Airlines’ social media channels with the goals of driving traffic to the Deal 30 microsite to increase buzz for the remaining deals and to attract new Twitter followers for the recently launched @AAdvantage Twitter account.
These are short (two or three pages at most). That means there won’t be a lot of room for big images, so you’ll want to use text formatting to make them easy for a reader to quickly scan through. Link or point to other resources for more in-depth learning.
The trick to effectively using video as part of a content strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video content can also be used to expose your brand to YouTube’s large and active audience.
Don’t share data from someone’s account without their permission. Even if you have permission, don’t publicly share data that identifies a Pinterest user if that info isn’t publicly available on Pinterest.
40% of young adults admit to using social media in the bathroom (and those are just the people who admit to it). At our core, Charmin is all about giving people a better bathroom experience and it is important to us that this translates to how we engage with consumers on Twitter. And of course, we love potty humor.”
CTAs are the backbone of your email marketing campaigns. But are you getting as much out of them as you possibly can? Let’s look at how you can drive higher click-through rates through modern CTA marketing.
As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it’s become a go-to platform for engaging with fans and increasing brand exposure.
One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact or offer their advice. More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients. — Lauren Covello, content marketing strategist, Ripen eCommerce
Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead. Beautiful site, great looking logo, lousy leads.
One of my most favorite things to do is publish content on Pulse. About a year ago, I listened to a podcast about how to use your content there to drive sales. At the time, it felt very creepy and Big Brother-like, but I decided to at least try it before I knocked it. Every time I publish a piece of content, of course I engage with the people who comment. But beyond that, I look to see who is liking and commenting – and what connection they are to me. If they’re a second or third connection, and I see that they’ve read two or more of my articles, I sent them a note through LinkedIn. This small tactic has resulted in three new clients, worth a combined $300,000 in revenue. – Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks
Customers have a natural curiosity about where their products come from, and you can use Instagram to show them their whole lifecycle. This is especially relevant for companies that sell environmentally friendly or FairTrade products. Source images to demonstrate how products are made – from the base material, production and distribution.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
Independent non-salaried participants, referred to as distributors (variously called “associates”, “independent business owners”, “independent agents”, etc.), are authorized to distribute the company’s products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
“Our new specialties and expanded partner ecosystem will ensure that all marketers are able to reach new heights of success and new growth on Pinterest,” says Michael Akkerman, Head of Marketing Partners.