The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife “independent of the eventual Mint.com product.” Content on the blog included how to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interview and a series of financial disasters called “Trainwreck Tuesdays.” Popularity of the site surged as did demand for the product. “Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content.”
If you’re still wondering if you should get started on Instagram, watch our webinar. During this session we talk about why your business will win by being on Instagram, Instagram’s hidden and handy features, and of course, how to create strategies for your channel and campaigns that work.
To add a little SEO-focused flair to your Marketing feed, check out Rhea Drysdale. If she’s not promoting her own pro-tips from Outspoken media, @rhea freely shares some of the best content around on Twitter. As I said, many of the top marketing influencers are content-focused, but @Rhea tells it like it is in the SEO world, helping you avoid some cliches and major mistakes for your business.
Take some time to create a great headline and introductory paragraph that will immediately capture the reader’s attention and make those first 3-5 points strong and compelling. Don’t save the best ones for your own site. Your best points should be made on LinkedIn so that the reader is curious and clicks the link to read the rest of the article.
I’ve been using these leads for over 2 years now and have built large organizations. Not only are the leads of great quality but the support is excellent. I use a simple six step process to train my team. When you have leads who are all looking to start a home based business, this is a very simple and duplicatable process. Cal Faber Victoria B.C. Canada –
As part of the LinkedIn small business guide, the network shared an interesting stat that relates to how often you should be sharing to LinkedIn. Share 20 times per month to reach 60 percent of your audience.
I really like the detailed analysis of why LinkedIn is sexy – I certainly agree it is a great tool. However, something which needs to be discussed further is how you can actually put these points into practice. I have found from experience demonstrating to others how they can optimise their page will make a massive difference; something I have talked about in my own blog: http://www.prmybusiness.co.uk/making-linkedin-a-lead-generator-for-your-business-5-key-things/
The support factor was key. Once the MLM leads were purchased, was there somehow support in case of need? The support should be somehow resolving issues that arise, including bad mlm leads, wrong numbers or emails, and general problems. The MLM Leads companies we found that were the best, had a support system. And some type of guarantee also should be part of the network marketing lead program.
Use keywords (naturally): Identify your main keyword for the content, a few synonyms, and a few related keywords. Then make sure you’re actually using them in your content, headers, and page content. Don’t over-do it, though. Search engines have been cracking down on content that is “stuffed” with one or two keywords. Write for the reader, but do make sure those important words are present.
The paid shout-out is for those with a bigger budget as it’s essentially an influencer campaign. This usually involves paying a brand (or influencer) with a much larger following to promote your product or service. It’s a great way to gain a large number of new followers quickly, providing that you create a strong call to action and the influencer’s audience is genuine.
We are Not a Network Marketing Company, but are the Largest Lead Vendor to the Network Marketing Industry. We are your one-stop-shop for the best Home Based Business and MLM leads! We provide our customers with the freshest, up-to-date leads and information in order to help you and your business succeed. All of our leads are highly qualified individuals that are interested in getting involved with a home based business. If you’re looking to expand your business, we’ve got the leads and information you need! Our company is dedicated to supplying you and your business with the best leads possible! We understand you need a reliable and credible lead source and that’s why we’re here!
With the addition of measurement companies like Adjust, AppsFlyer, Apsalar, Kochava and Tune to its Marketing Program, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether their ads on Pinterest actually had a chance to be seen.
Instead, Amazon maximized the power of this tweet by including a real and glowing review of the product. The review is slightly humorous but still convinces others that this is a product they should check out, a product they need.
Hello Network Marketer, Tired of old, worn out, over-priced network marketing leads that cost you hard-earned money… but leave you without new distributors? Tired of friends and family avoiding your calls? If you’re like most distributors I know, time and money are valuable to you. You can’t waste it on cheap, worn out recycled leads. Nor do you want to chase your friends and family. Otherwise, you’ll become a charter member of the NFL Club… No Friends Left!
Todays buyers and consumers are empowered and independent, and savvy marketers meet them where they are. A robust content marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.
People are constantly searching for others on LinkedIn. They are looking for employee candidates, freelancers, industry experts, and so on. Why not optimize your profile to help you be found and contacted by more people looking for what you specialize in? Wouldn’t it be nice to get a flood of people emailing or calling you to sign up for your services or products? Make sure you increase your ranking on LinkedIn by following these 5 steps.
If you want someone’s business, you have to give them value FIRST. Invest the time to learn something about your target (other than their title and industry) so that you can offer them something of value: a link to a couple articles that can help them solve a problem; a free, short white paper about a challenge in their industry and how your company can help or a connection to someone in your network who can help them. Basically, if you want my attention, explain – briefly – how you can make my life easier. Be helpful, not pushy.
“For maximum success, Twitter can’t stand alone. Beyond tweeting, our team dropped blog posts about the campaign, alerted our Facebook base, sent out an email to our customer, issued a press release and conducted traditional media outreach. We also worked with BlogHer to tap into their extensive network of influential women and mom bloggers. If marketers do their homework and recognize that Twitter campaigns must go hand-in-hand with other efforts, they will increase their overall success. In our case, once the Go Granny tweetcapades started, there was no stopping them.”
Pinterest’s Marketing Partners (PMP) build tools and services to help businesses scale their presence and marketing on Pinterest and create a richer experience for Pinners. Since so much of the content on Pinterest comes from brands, businesses and publishers, PMPs play a critical role in helping grow and optimize paid, earned and owned content across Pinterest.
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won “Best Out-of-Nowhere Video Campaign” at the 2012 AdAge Viral Video Awards.
“Roland Whitsell, a former business professor who spent 40 years researching and teaching the pitfalls of multilevel marketing”: “You’d be hard-pressed to find anyone making over $1.50 an hour, (t)he primary product is opportunity. The strongest, most powerful motivational force today is false hope.”
Every week, I send a LinkedIn message to everyone who added me as a connection that week with the subject line “How Can I Help?” I ask them why they connected with me and to tell me about a project they’re working on. This practice brings leads in consistently and helps me get to know my network.
The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers.
“Bigger is better. More is more.” So goes the song by Don Henley. But on LinkedIn, that is often not the case. If you’ve been around for a while, you’ve accumulated a lot of credits. Various jobs and positions. Many projects, perhaps even hundreds. If you are a creative – a writer, designer, artist, etc. – your portfolio could fill the Louvre.
1. Tweetcharts. If you manage a Twitter account for one or more clients, put this app in your toolbox. Simply type in your Twitter handle or business name and TweetCharts will chart and graph your retweets, mentions, replies and other useful stats. This app is especially helpful when compiling social media reports for clients.
Today, Pinterest announced that it’s expanding it’s third party partner network to include two new specialties: measurement and audiences and renaming the Marketing Developer Partners program to simply “Marketing Partners.” By expanding its third-party marketing partner ecosystem, Pinterest is paving the road for brands to accomplish a broader range of marketing needs and goals.
I have found the best way to get attention on LinkedIn is to join groups in your industry where your target audience or customers are actually engaging in discussion and participate in those discussions with them. When you become an active member of the group and provide valuable answers to other member’s questions. This can lead to to those members wanting to connect with you directly and the achievement of your ultimate goal on LinkedIn, whether it is to be hired or to get more people interested in your products or services.
Google’s Twitter feed is hardly a selling platform. Occasionally it tweets about product development but primarily it’s a collection of everything it considers important. Whether it’s a worthy cause, political issues, amusing anecdotes, or something poignant. The tweet above was retweeted 10,032 times and liked by 17,715. Comments weren’t all positive, but Google stood up for what it believes in and received engagement of 27.7K.
Trend spotting refers to the latest consumers’ comments about a brand, product or service that must be targeted. Some tools can be provided by Google Trends, Trendsmap (Twitter) and other sites that report what is in everybody’s mouths worldwide.
Cornwell stressed that creating a targeted campaign on Twitter, instead of targeting a wider audience, gave appbackr the most bang for its buck. “LSATMax lends itself to a targeted campaign. We were able to focus on people on Twitter searching for relevant keywords — LSAT, law school, etc. — to let them know this app was available as a study tool.”
Thanks to Meg for sharing their advice and opinions in this post. Meg Carpenter is a copywriter in the marketing and communications team at Talkwalker, a social media analytics and monitoring platform.You can connect with her on LinkedIn.
How many stories are in your building? It might sound like I’m asking an architectural question, but no. Instead, I am urging you to think about the many different narratives, anecdotes, and tales that exist within your office walls. As we move forward into an age of content marketing driven by authenticity and originality, do not underestimate the power of…
Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead. Beautiful site, great looking logo, lousy leads.