The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.
While the client declined to share specific keywords used, citing “the competitive nature of how McDonaldï¿½s Canada gains followers using Promoted Accounts,” it was quite pleased with the results, noting that the use of diverse keywords and hashtags enabled the company to reach viewers of many demographics with many different interests.
Ebook content should follow some sort of narrative structure, and include a lot of good, visual design. The goal of an ebook is to educate (rather than entertain), but make sure to keep the language conversational if that is consistent with your brand and personas.
Louis Vuitton’s Twitter marketing strategy is one-way, no engagement, with its focus on pushing its products. It only retweeted 5 times in 2016, all from its other Twitter accounts. Yet it has nearly 6m followers, who retweeted the brand’s tweets over 378K times. It’s not a strategy that would work for all brands, but it works for luxury brands that users aspire to.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Several unaffiliated trade, professional and industry organizations that we belong to have Linkedin groups. One example is the American Marketing Association. Large organizations like the American Marketing Association have chapters in every city and private Linkedin groups established for local chapters. Members of the American Marketing Association are encouraged to connect to one another and share relevant posts in these local Linkedin groups. Meetup.com is another site where people meet in local organizations that have formed Linkedin groups.
Hashtags are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.
A member of the public wore a shoelace as a necklace and tweeted a pic, it went viral. Engagement was at 310K and the story was picked up by the press. Whilst not directly promoting Nike, it brought huge interest @Nike. Strangely, Nike did not engage with the tweet.
While everything seems obvious and you are ready with your marketing pitch, more like a sales pitch with a bulk mode kicking inside you – before you start any further with your spam-ish approach, you need to wait and think. Networking starts with knowing, helping, contributing and sharing – not with that bulk and unsolicited message.
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It is important to distinguish between the MLM company itself versus the so-called “independent businesses” run by the MLM participants. Many MLM companies generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit, however, an MLM company’s overall profitability does not correlate to the profitability experience of their participants.
“One of the unique differentiations for video on Pinterest was that it’s not only about inspiration, but it also helps people do things,” said Mike Bidgoli, product lead at Pinterest. “Obviously the format moved to autoplay, which made it easier for advertisers to be able to buy and measure the same way that they are with everything else. The overarching point is that we wanted video to have third-party measurement from the get-go.”
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Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach up to four photos to a single Tweet.
To stay up on how women are absolutely crushing it in the digital marketing realm, check out @soniasimone. She’s original, impassioned, and a little snarky at times (in the best 140 characters way). As a leader of copyblogger, Simone helps curate podcasts, copywriting guides, SEO walkthroughs, and full-fledged marketing services.
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The social media marketers behind Charmin’s Twitter account are masters of social engagement. First of all, their tweets always feature their fun, lighthearted, and toilet humor-centric brand voice. In 2014, TIME named them “the sassiest brand on Twitter.”
Also create a clear and compelling pitch in your company description. This is where you will grab attention of our targeted audience. First 2 lines of decsription should be clear and concise to explain your business because you have less time to capture user mind. Also joining some business related groups can help you to reach out your targeted audience. One more important thing to do in Linkedin is posting great content related to your business and share it with your Linkedin connection. This is amazing way to build trust among your connections.
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^ Jump up to: a b O’Donnell, Jayne (February 10, 2011). “Multilevel marketing or ‘pyramid?’ Sales people find it hard to earn much”. USA Today. Archived from the original on May 4, 2011. Retrieved April 5, 2011.
Add a “Follow” button to your website. This allows your website visitors to follow your LinkedIn Company Page with a single click. If you have yet to add a “Follow” button to your website, here’s a link to the Follow Company Plugin Generator.
Most of their tweets include cool information or statistics from their studies that are interesting to their target followers. They do a great job of tweeting out an interesting statistic or tidbit, including a relevant image that makes that piece of information stick out in the feed, and then link to the larger study. Folks scrolling through their feed who find that information interesting might be enticed to learn more by clicking the link.
Consumers love Pinterest. Forty-seven percent of online shoppers have made a purchase because of a Pinterest recommendation, and Pinterest generates 4x more revenue (per click) than Twitter. Pinterest users tend to be more affluent women living in rural areas.
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Like the MLB, the marketing team at MIT runs a number of different Twitter accounts. Their main @MIT feed is great — in fact, it was #1 on our list of the best universities on Twitter for delivering diverse content, from research studies to nerdy anecdotes, that is catered to their niche audience.
Your Linkedin Profile needs to reflect what your Business is. Your product/service should be clear and engaging so that reader stick to it. It all starts with a high quality and cleverly made Header image. Not only would your header image attract reader’s eye but it would also engage your viewers to scroll further. Next you should act on your Company’s description, Linkedin display a short description, that’s why you need to craft a perfect sales line which instantly clears what your company does. It should all finish with a perfect and conversion optimized landing page at your website. I sometimes also make use of the showcase pages.
Socialbakers, the world’s leading social media analytics provider, announced today that its platform will offer integrated access to the Pinterest Content Marketing API, which allows Socialbakers more than 2500 brands to use Pinterest to engage their customers with more relevant content.
8. Social Mention. What makes Social Mention one of the best Twitter applications? The fact that it reaches beyond Twitter to track your brand, product or chosen topic across over 100 social media sites. Then it funnels everything into one place, giving you real-time updates to keep you in the know.
One actionable Linkedin strategy most marketers overlooked is finding email addresses of their target linkers, influencers and social sharers. There are many tools to collect email addresses, but one that is pretty handy and is getting popular is Email Hunter. By simply installing it into your Chrome browser, going through each Linked profile and clicking on the red button, you can get the email address straight from the page. This is a simple trick but can actually help you semi-automate your manual outreach and content promotion process.
Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With so many options to create high-quality content and a tailored marketing strategy, content marketing is a perfect fit for virtually every business in every industry.
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