The tweets that Neil Schaffer shares are almost always valuable to any marketers looking for the latest social media and marketing insights. His many years’ experience as a marketing speaker, consultant and author has given him a nose for valuable, cutting-edge content that he shares with his followers.
I am a LinkedIn fan ,but always use to wonder whether am following the right strategies for excelling the visibility in LinkedIn.The article above has truly changed the way I should be looking into my profile from nowonwards.I endorse How sexy you are tagline and will definitely experiment with my profile,as nothing the world can replace the feeling of being superiorly sexy.
Why do we need network marketing leads? Well, after we’ve pitched our friends and family we still need to keep them close. The idea of having to “excommunicate” all your “black sheep” friends and family who don’t want to be a-part of your level one twenty people is the exact point where MLM crosses the line into being a religious money cult.
The mood changes, the messages are more professional. Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.
My company helps small businesses generate leads on LinkedIn. Clients tell us what kind of people make high-quality customers for them. We search on LinkedIn for people who fit their criteria, and then introduce them. (We do it so it looks like the client is introducing themselves, but we do all the work for them.) Then we stay in touch with the people who have expressed interest, again using LinkedIn. We do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of their network. We also send monthly emails that share information about the kinds of problems our clients can solve for their customers, and share the results they have achieved for other customers. We also make offers, such as inviting people to a webinar or offering a white paper. The result is a simple, inexpensive, systematic process for doing lead generation, with all the work done through LinkedIn. —Judy Schramm, CEO, ProResource, Inc.
Pinterest also announced today that it’s giving test access to the ads API with several technology partners and brands. The company isn’t releasing details about features or participants but the general concept is the same content publishing API, except for Promoted Pins.
To stay up on how women are absolutely crushing it in the digital marketing realm, check out @soniasimone. She’s original, impassioned, and a little snarky at times (in the best 140 characters way). As a leader of copyblogger, Simone helps curate podcasts, copywriting guides, SEO walkthroughs, and full-fledged marketing services.
Calls to action can help you to effectively generate more leads, get more shares, make more sales and so on. That’s why the NFL chose to use a CTA in this tweet. In this case, the purpose was to boost engagement by asking followers to retweet.
Everyone should claim their custom URL to ensure it includes their name (e.g., http://linkedin.com/in/davideerickson). This is especially important for people who have a lot of contact with potential clients — especially for those who [are in] professional services and the B2B sector — because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting in order to learn more about them. Claiming your custom URL makes it more likely your LinkedIn profile will rank in the top of those search results. — David Erickson, vice president of online marketing, Karwoski & Courage
Let us help you assuage that frustration with the 18 best digital marketers to follow on Twitter who are guaranteed to spice things up as you scroll, waiting for your frozen lunch to finish in the microwave.
Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your target audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.
Here’s a secret sauce to find your ideal, ready-to-buy prospects right away on LinkedIn: Create your own LinkedIn group to start with. After you have your LinkedIn group set up, go out and join as many groups (LinkedIn allows you to be in 50 total) where your prospects are hanging out. The next step is to pick one of those new groups you’ve joined and start working the Members page to find prospects. Once you’re inside the group and approved as a member, click on Members, then filter the list of members further by searching for certain job titles or something else to winnow down the list to your ideal prospects, and then invite them to join your group (tip: send personalized invitations). Once these invitees join your LinkedIn group, you have all your proverbial fish in the same barrel — all your best prospects in one place! You can control this LinkedIn group so that no competitors get in, and you can share great/valuable content within the group that your prospects will love. You also get to demonstrate your value/expertise for them while avoiding overt sales pitches or spam. Plus, you also have a built-in email list, focus group of your core prospects/clients and so on. This is a great tactic to build your brand and generate leads to boost your small business. — Ali Liaquat, head of marketing, IT-Serve.com
Hundreds of established Linkedin Groups cater to industries and trade specialties in which we specialize. By participating and sharing content in these groups, we build relationships with community members, gain connections and promote our brand.
I mostly use Pulse to republish content from my blog, Social Media Slant. I just change titles and tweak the content slightly to adjust the message to my LinkedIn audience. The benefit of this approach? An increase in traffic to my own digital property. And since I promote my latest social media ebook at the end of each post, people are likely to check it out.
If you see something that impresses you, be sure and comment, like, and share it. And something I need to do better at is congratulating your connections when they have a birthday, anniversary, or achieve an important goal.
Gunnard Johnson, Head of Measurement Science and Insights says, “Third-party partners are an important part of our commitment to rigorous, high-quality measurement. We’re excited to announce new measurement partners that will help advertisers see the value of Pinner intent and Pinterest’s unique content.”
Later I co-founded a popular email marketing service that served the network marketing industry. It was then that several vendors began overselling their data into our service. Complaints went through the roof. After that experience I vowed to create..
What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results.
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company as fellow salespeople so that these can become their down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission’s website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised.
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Someone that could help me? I am new to linked and I am trying to create a solid profile.    The thing is I am working in my goal and I am  in the process to become a certified coach and focus and self development, speaker and writer. I am focus in building a new company in the self development market,  but I also own a construction company for the last 3 years and i will want to keep growing that business as well, base and that how i should elaborate my profile. It seems to estructure to put you only in one category.  Help please help!!!!!! ( sorry if my english is not perfect, my original language is Spanish)  I will love to make both companies grow!!
I read in the forums that Linkedin can not be of much benefit to build a business but again posts like this made me change my mind. I am also wondering if this ( http://hcl.link/Linkedin ) will add any info to the article posted here.
As an entrepreneur, keynote speaker, instructor, angel investor and adjunct professor, Peter Shankman is extremely knowledgeable on all things marketing, from startups to enterprice and everything in between.
Pinterest has selected 10 partners — Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind — to launch the program, giving them access to the company’s content publishing API. Some — including Pinterest specialist Tailwind — already had beta access to the API but all now are offering their customers tools to manage Pinterest along with other networks.
At Pinterest, our mission is to help people discover and do what they love. As a developer, you can play an important role in making that happen. These are guidelines for what we do and don’t allow when building Pinterest-related apps and services. At a high level, please make sure you:
Socialbakers, the world’s leading social media analytics provider, announced today that its platform will offer integrated access to the Pinterest Content Marketing API, which allows Socialbakers more than 2500 brands to use Pinterest to engage their customers with more relevant content.
4C was one of the first Pinterest Marketing Developer Partners (now just “Marketing Partners”) and our client activity has taken off since the program was introduced. We now have 14X the number of clients and 38X the monthly spend running through the 4C Social Ads product since January 2015.
Todays buyers and consumers are empowered and independent, and savvy marketers meet them where they are. A robust content marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.
LinkedIn groups, LinkedIn groups, LinkedIn groups!  It doesn’t matter what industry or business you are in, this the part of LinkedIn you should be focusing the most.  There are benefits to both joining and being a part of niche-related groups, and also being the owner of them.