This site has social media covered, thanks to contributions from a substantial amount of respected social media minds. Social Media Today’s Twitter feed is constantly buzzing with unique B2B and B2C tips and the latest in-depth stats related to Facebook, Twitter, and pretty much every other major social site.
Share of voice (SOV) is the number of times a brand has been talked versus its competitors (conversations). Outside the digital world, SOV stands for the space and frequency a brand advertisement is placed on traditional media.
For World Refugee Day this year, USA for UNHCR held a “tweetathon” as part of its overall Blue Key Campaign, which asks Americans to purchase a symbolic $5 Blue Key pin or pendant to show their support for refugees worldwide and the 6,000 UNHCR staffers who work 24/7 to assist them.
There is an answer to this buyer-driven environment: Content. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer. It’s benefits are three-fold:
The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately. In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos. The consumers interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers. The design and user experience of these channels directly decides the success of digital content marketing.
Louis Vuitton relies heavily on brand ambassadors from fashion and entertainment. Whether it’s actor, Léa Seydoux, the face of the brand, or newsjacking red carpet events and photographing celebrities who’re wearing Louis Vuitton.
During the campaign, over 500,000 characters were ‘donated’ by Twitter Users, helping to spread the #FairTweets message around the world. By getting their fans to drive the campaign, Ben and Jerry’s were able to spread the message far beyond their 100,00 followers.
Between the 1940s and 1950s, TV was in their golden age, and advertising took over the media. Companies focused on sales rather than connecting with the public. There were few ventures into content marketing, and no very prominent campaigns.
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At the time of publishing our report, the above tweet had been retweeted 2,645 times and liked by 5,422. It’s still very much alive on Twitter and it’s now been retweeted 35,369 and liked 128,270 times. The New York Times uses @NYTimesComm to respond to tweets but rarely engages. In this instance, protecting its brand was primary.
The tweetathon took place on Monday, June 13, from 9 a.m. to 9 p.m. ET, seven days before World Refugee Day, and it featured a number of social-savvy “Blue Key Champions” tweeting via their personal Twitter accounts for at least an hour each, while supporting tweets originating from the official @UNRefugeeAgency Twitter handle. Roya Hosseini, wife of The Kite Runner author Khaled Hosseini and the Twitter voice of the Khaled Hosseini Foundation (@tkhf) also appeared on the tweetathon as a special guest, which especially increased awareness of the tweetathon and campaign.
If I were forced to choose between using only one social networking site for my business, from Twitter, Facebook, YouTube, and other social networking sites, I would choose LinkedIn, hands down. I still love these other social networking sites, but LinkedIn is by far the most powerful for your business and career.
For freelancers, one of the strategies that can be super-successful is browsing the full-time jobs for your type of work, and then pitching them freelance help while they’re making that hire. I got a $1-a-word gig like that once, and know many other freelance writers who’ve done well with it, too. I’ve been a staff writer, and my experience is it takes 6 months to a year for them to make that hire! By then, the next person has quit, so often, the freelance help becomes an ongoing need.
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Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your target audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.
If you haven’t heard the name Gary Vaynerchuk before, you’re in for a treat – he was one of the first “viral” hits on social media, and he has built an empire using it. His Twitter insights come from first-hand experience, trial and error, and lots of great gut instincts.
My biggest LinkedIn marketing strategy is to be consistently active in groups. Right now, we’re seeing a big shift in social media engagement, on Facebook and LinkedIn in particular, where private groups are taking a more prominent role. The ability to connect with a community of folks who are all united around a common topic or interest is very powerful. By answering questions, adding value, and building one-to-one relationships in these groups, I believe you can leverage your influence on LinkedIn in a way that can’t be done by simple optimizing your profile or posting content for all to see.
“One of the unique differentiations for video on Pinterest was that it’s not only about inspiration, but it also helps people do things,” said Mike Bidgoli, product lead at Pinterest. “Obviously the format moved to autoplay, which made it easier for advertisers to be able to buy and measure the same way that they are with everything else. The overarching point is that we wanted video to have third-party measurement from the get-go.”
What is your objective? Who do you want to target? What do you want to do for your business? The answers to these questions will guide your tactics. For example, if you’re focused on lead generation, make sure you include CTAs (calls-to-action) in Sponsored Updates that will turn visitors to prospects. If the goal is to be seen as a thought leader, use LinkedIn’s publishing platform to publish long, deeper content that pushes the conversation forward on your area of expertise. If you want to increase brand awareness, publish top of the funnel content to reach a larger audience. It may not be any one thing, it maybe a mixture of tactics, but always start with a solid strategy and then set goals to measure your progress.
8. Social Mention. What makes Social Mention one of the best Twitter applications? The fact that it reaches beyond Twitter to track your brand, product or chosen topic across over 100 social media sites. Then it funnels everything into one place, giving you real-time updates to keep you in the know.
One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.
From layman guides on creating infographics, much-deserved blog shoutouts, and marketing-focused community seminars, Ann Handley does it all. Ann is so good at this, that she helped build marketingprofs.com, an industry-leading marketing blog, MOOC, and marketing strategist group. You can view free marketing-centered webinars like “Five Way to Prove the Value of Your Marketing Team,” on a weekly basis from her site.
Thanks to Meg for sharing their advice and opinions in this post. Meg Carpenter is a copywriter in the marketing and communications team at Talkwalker, a social media analytics and monitoring platform.You can connect with her on LinkedIn.
My marketing strategy on LinkedIn is by being involved in groups, trying to answer questions, giving feedback and commenting on posts. But the most important strategy is writing articles about the same topic as my last blog posts.
Hundreds of established Linkedin Groups cater to industries and trade specialties in which we specialize. By participating and sharing content in these groups, we build relationships with community members, gain connections and promote our brand.
One actionable Linkedin strategy most marketers overlooked is finding email addresses of their target linkers, influencers and social sharers. There are many tools to collect email addresses, but one that is pretty handy and is getting popular is Email Hunter. By simply installing it into your Chrome browser, going through each Linked profile and clicking on the red button, you can get the email address straight from the page. This is a simple trick but can actually help you semi-automate your manual outreach and content promotion process.
LinkedIn’s “Publish a post” feature has improved dramatically over the past 12 months. Just like a facebook timeline, your article will appear in your connections’ timelines and can be shared by your connections so that others outside of your direct network can read your post.
I’ve been using these leads for over 2 years now and have built large organizations. Not only are the leads of great quality but the support is excellent. I use a simple six step process to train my team. When you have leads who are all looking to start a home based business, this is a very simple and duplicatable process. Cal Faber Victoria B.C. Canada –
While JetBlue uses their main @JetBlue Twitter account to handle customer service, LinkedIn actually uses a separate account called @LinkedInHelp. The folks at LinkedIn don’t use this account in the traditional sense, and its goals certainly don’t revolve around gaining new followers. Instead, the purpose of the account is to give LinkedIn users an easy way get their questions answered quickly through Twitter.
Assuming the blue individual recruits five, and those five recruit their own five, and so on, the maximum theoretical cycles of recruits possible in the “downline” of the blue individual is 14 cycles (514 = 6.1 billion people), after which point the total human population is exceeded.
You can embed LinkedIn SlideShare presentations directly into your Company Page updates. These presentations can be simply slides, but can also include video, and can be used for unconventional formats like tall infographics. Use these tips to make a SlideShare that gets noticed: