As one of the first, and largest, publications focused on sharing strategies for better social media marketing, Social Media Examiner is a trail-blazer – and their Twitter account mirrors their commitment to current, quality content.
Pinterest also announced today that it’s giving test access to the ads API with several technology partners and brands. The company isn’t releasing details about features or participants but the general concept is the same content publishing API, except for Promoted Pins.
This year, Pinterest has been laying the foundation for more advertising with the technology that enables marketers to manage their campaigns using familiar tools, similar to the systems they use to market on other social media platforms such as Facebook or Twitter.
So, when I received an e-mail filtered into the business opportunities filter of my gmail account, about joining a network marketing group selling hemp products: It was that awesome cup of hot chocolate that I just had that sold me on opening up the e-mail and seeing what the company was all about.
Louis Vuitton relies heavily on brand ambassadors from fashion and entertainment. Whether it’s actor, Léa Seydoux, the face of the brand, or newsjacking red carpet events and photographing celebrities who’re wearing Louis Vuitton.
Converse made wise use of the popularity of Chinese entertainer Zhang Yi Xing recently. Just by mentioning his name and showing him in a pair of Converse shoes, this tweet quickly garnered an impressive amount of engagement. The comments leave no doubt that the enthusiastic response was largely due to fan’s love of Xing. Influencers relevant to specific subsets of an audience can be a powerful tool.  
When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.
“We want to make eBay relevant to consumers at the moment they’re inspired to shop, and Pinterest enables us to put the right content in front of the right people,” said Jody Ford, vice president of global growth for eBay. “By working with one of Pinterest’s Marketing Developer Partners, eBay can buy Promoted Pins to promote interesting trends and topics with Pinterest users, making them instantly shoppable. And we’re encouraged by early results, which have shown a significant increase in traffic from Pinterest to eBay.”
When people follow your Company Page, your updates appear directly in their LinkedIn feed. The more Company Page followers you have, the higher the reach potential of each update you publish. Here are a few tips for adding followers:
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Success Metrics: In five days, the campaign inspired more than 3,500 tweets and garnered nearly 20 million impressions across Twitter, reports agency CRT/tanaka. On top of that, #GoGranny became a trending topic in Washington, D.C., and top influencers who tweeted about Go Granny included Gina Trapani and Brian Solis. Even more impressive, the company’s sales of the .CO domain increased by more than 500% during Super Bowl weekend as a direct result of the campaign.
The summary section is the most overlooked section. You have 2,000 characters to speak to your target audience, directly and persuasively. Use complete sentences, write in first person, and address their pain points clearly and succinctly. Many people prefer to go to LinkedIn than a website. Most of the time, people want to connect with the person before the product or service, and this is your opportunity to introduce yourself to prospective clients and customers. Also, include your contact information at the end of the summary section. Even though it’s elsewhere on your profile, make it easy for people to reach you. — Susan Tabor-Kleiman, Esq., owner, Your Professional Writer
Here at The Content Factory, we’re always on the lookout for the best Twitter applications on the web. Can you blame us? We do more tweeting than your local aviary, and we welcome any tools that can help us do it better. We’re not greedy, either. When we discover a new Twitter marketing app, we’re happy to share the good news with all of our friends. That’s right, we just called you our friend. Before you rush off to Claire’s to buy a glittery BFF necklace for us to share, take a look at these 10 Twitter apps. Then use them to take your Twitter game up a notch.
Especially if your company is B2B, be sure to have a company profile on LinkedIn, and encourage all employees to have personal profiles that link them to your company. Each person has talents and skills they contribute to your business that can be highlighted with your company’s keywords in each employee’s summary and experience areas. LinkedIn Recommendations can also increase your company’s visibility in the channel. Ask employees to join groups where they can share their insights and answer questions… and train them to always include a personalized note when reaching out to others, and best if that note offers your reason for connecting.
Revenue and total profit of the MLM company is thus largely generated from the pockets of participants within the MLM pyramid who are simultaneously both salespersons and consumers at once. Only an insignificantly small proportion of revenue and total profit is derived from non-participant retail consumers who are outside of the MLM participant pyramid. Many MLM companies will not disclose what percentage of its consumers are simultaneously their own participants. Other MLMs do not keep said figures because they do not differentiate between participant consumerism versus non-participant retail consumerism.
The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.
“The thrust of our campaign lay in targeting influential personas and celebrities on Twitter,” says BUZZVALVE CEO Rohan Chandrashekhar. “A retweet or a mention by them proved crucial for our outreach program and to get word out about the campaign.”
Asking questions is an effective way to to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey on specific responses.
The features available on the platforms will be familiar to anyone who has used social management platforms, including the ability to publish or schedule Pins to publish later, optimizing to help predict best times of day or days of week to publish and content tagging to help understand how categories are performing. Testing has produced strong results, Kidwell said; Kraft is using Ahalogy and Dove and Hellmann’s are using Percolate and all are producing a higher volume of Pins and engagement.
^ Jump up to: a b c d Salinger (Editor), Lawrence M. (2005). Encyclopedia of White-Collar & Corporate Crime. 2. Sage Publishing. p. 880. ISBN 0-7619-3004-3. Archived from the original on February 24, 2017. Retrieved June 13, 2016.
To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by federal, state or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
The ads API—the software that lets these third-party marketing developers integrate with Pinterest—has been in the works since the beginning of the year and was first revealed publicly in April, but no partners were named until today. The API is seen as a crucial component for Pinterest to grow its business and gain consideration among more marketers as they plan campaigns.
When we’re talking about LinkedIn marketing for individuals, we’re almost always referring to personal branding. LinkedIn testimonials are very powerful because people can cross-check who is writing the testimonials and what is your relationship with them. This brings in a lot of credibility to your capability and personal brand. It increases the level of trust and awareness of your skills and capabilities because it will show up on your timeline and your connections too.
The strength of a good content marketing strategy is in providing the information and answers that your target audience is looking for, but your hard work is all for nought if they can’t find it! Make sure you’re creating content for the user, but that search engines will also favor.
Akkerman added that Pinterest’s previously announced brand lift partnership with Millward Brown Digital and sales lift partnership with Oracle Data Cloud were folded into the Pinterest Marketing Partners program.
I hope that I have done all that I can to be a good neighbor on Linked In. We all know the marketing mantra that goes people have to like you, then trust you, and then they will buy from you. I’m not doing this just to get something down the road. That’s just the end result that hopefully will come from helping others online.
If you see something that impresses you, be sure and comment, like, and share it. And something I need to do better at is congratulating your connections when they have a birthday, anniversary, or achieve an important goal.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that “produces full-length feature films for cinema and downstream channels (DVD, VOD, TV).”[23] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men’s sports, culture, and lifestyle.
This account leads followers to an array of helpful marketing resources — from comprehensive data compiled by expert marketers to informative blog posts from industry thought leaders. All in all, a great place for marketing pros to learn from one another.
Success Metrics: By mid-event at Lotusphere 2011, which takes place from January 30 to February 3, there were more than 20,000 tweets tagged with the #ls11 hashtag, and the hub site’s video channel had garnered 34,000 views. As of February 15, 2011, there were more than 35,000 tweets with the #ls11 hashtag, and 9,500 of those tweets were retweeted. IBM calculates that the campaign garnered more than 41 million total impressions on Twitter.
I love the fact that LinkedIn has rolled out a number of applications to help you promote your business or your personal work better.  It doesn’t matter what industry you are in, there is an application for everyone that can help you get your message across better, and improve the overall experience of your LinkedIn profile.  Go to the applications section on your profile to see which ones you could start using today, and make the most out of the new ones that come out in the future.
Companies now look for LinkedIn profiles before they hire employees. So, if you’re not running your own business, you can streamline your LinkedIn profile around the personal brand you want companies to see.
How many stories are in your building? It might sound like I’m asking an architectural question, but no. Instead, I am urging you to think about the many different narratives, anecdotes, and tales that exist within your office walls. As we move forward into an age of content marketing driven by authenticity and originality, do not underestimate the power of…
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Along with tweeting out helpful content, the Twitter descriptions they’ve written for each handle make it very clear what each Twitter account is all about. Here are three examples from the three handles I mentioned above (and here are 38 more examples of great Twitter bios for more inspiration).
I highly recommend everyone on Linked write a crafted letter, saying thank you for being connected on LinkedIn, and that you invite them to be part of your email marketing list. Do apologize for the lack of personalization in the email. LinkedIn lets you message 50 people at a time this way. I added about 300 people to my email list with this method. Include in your email a direct link for the email signup. It is imperative that you have reciprocity in the message: 1. Tell them what they will receive by signing up for the email list, and 2. offer to look at something of theirs, which is a fairly noncommittal method to garner goodwill. — Bradford Hines, founder, YumDomains.com and HungryKids.org
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]
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You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
3. HootSuite. As a team, we probably rely on HootSuite more than any other Twitter app. Why? Because it makes it easy to track and manage several accounts at once. We especially like the tabs layout and how simple it is for multiple users to access and update the same accounts.
Use keywords (naturally): Identify your main keyword for the content, a few synonyms, and a few related keywords. Then make sure you’re actually using them in your content, headers, and page content. Don’t over-do it, though. Search engines have been cracking down on content that is “stuffed” with one or two keywords. Write for the reader, but do make sure those important words are present.
Lesson: Whether it’s as simple as employing a hashtag or as strategic as creating a social landing page, aggregating and organizing conversation around your brand, especially during events, is key to making a splash on Twitter.
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Beside profile optimization, my biggest LinkedIn marketing strategy is to blog on the Pulse platform. The posts I publish there may not reach thousands of readers. However, they always catch the attention of the right prospects. The great job or partnership offers that land in my inbox afterwards are proof of that.
As a company, you probably do a whole lot of things and offer even more solutions. Don’t get too caught up in fitting all of that in 150 characters. Focus on your most important USP or your next big thing – be it an event, promotion or product launch.
“With the addition of Pinterest, we are now able to give our customers full publishing, analysis and reporting capabilities across all the biggest platforms, complementing the successful partnerships we have with Facebook, Instagram, Twitter and YouTube,” said Robert Lang, Socialbakers CEO. “Pinterest is the perfect place for advertisers to engage their audience and we’re pleased to be able to give our customers the ability to measure, optimize and monetize their spend on the key platforms in one tool.”
At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other types of business-related activities. It’s not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts.
Sharing valuable content without asking for anything in return boosts your credibility and builds valuable social equity. If you focus on giving first instead of being overly promotional you’ll earn both respect and trust which will in turn have people coming to you for more.
We also love that they don’t take themselves too seriously on Twitter. Instead of marketing themselves as a big, inaccessible tech company, they’re great at keeping their Twitter content human and relatable.
I have a huge knot on my forehead from falling asleep on my desk in mid-browse when looking at LinkedIn profiles.  Most of them are extremely boring and showcase zero personality or compelling attributes.  Add an interesting story in your summary, have a video recommendation pop up in the first few seconds, or at the least tell people who you are, who you help, and how you help them so there is some direction for people when they land on your profile.  Whatever you do, liven it up a little so the bump on my forehead can go away 🙂
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