How do you learn about the latest tips, tricks and tools in marketing? Sure, you could sift through blog posts and whitepapers, but when you’re short on time (and when aren’t we short on time!), one of the best places to turn is Twitter.
Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources.
The innovative search engine company DuckDuckGo has had much success with promoted tweets. Instead of only marketing to current followers, they’ve reached an untouched but interested audience. The same could be true for you and your business.
As an entrepreneur, keynote speaker, instructor, angel investor and adjunct professor, Peter Shankman is extremely knowledgeable on all things marketing, from startups to enterprice and everything in between.
6. Buffer. For a block of time every day, maybe an hour or maybe two – and usually right after we’ve finished off the first pot of coffee – we tweet like cockatiels plugged into a wall socket. When we want to tweet like there’s no tomorrow but don’t want to monopolize our followers’ homepages, we use the Buffer app. It allows us to prepare a ton of tweets at once and then set them to go live at different times throughout the day.
Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets. It also measures how important a brand is for consumers. With this companies want to find out if brand reputation influences their customers to make a purchase.
Like the MLB, the marketing team at MIT runs a number of different Twitter accounts. Their main @MIT feed is great — in fact, it was #1 on our list of the best universities on Twitter for delivering diverse content, from research studies to nerdy anecdotes, that is catered to their niche audience.
One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers’ buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
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Your profile is the heart and soul of your online business brand. It usually ranks in the top 5 of Google search results for “Your First and Last Name”. When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value. Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.
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Success Metrics: By mid-event at Lotusphere 2011, which takes place from January 30 to February 3, there were more than 20,000 tweets tagged with the #ls11 hashtag, and the hub site’s video channel had garnered 34,000 views. As of February 15, 2011, there were more than 35,000 tweets with the #ls11 hashtag, and 9,500 of those tweets were retweeted. IBM calculates that the campaign garnered more than 41 million total impressions on Twitter.
The LinkedIn Help page is controlled by an extremely responsive support and communications team, who is always offering help to those who seek it. Since the questions are being answered on Twitter, this can be a valuable resource for those to see answers to similar questions they may have.
Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have rushed to keep pace, Pinterest is hoping to side-step at least some of the initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.
After years of producing his own industry-altering content, Scott Galloway is now a fountain of information, consistently sharing posts from his NYT bestseller and marketing insights from L2. Unabridged and free of the many frills that try to suck in viewers, Scott Galloway cuts the fat that many Twitter accounts hold onto by simply blasting informative snippets in the business & marketing world.
The Federal Trade Commission warns “Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It’s best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products.”
Ted Rubin has been on so many “best of” lists when it comes to Twitter followers that it’s hard to keep track. Suffice to say, that if you’re looking for the latest about branding, marketing and relationship-building, Ted is the man to follow.
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LinkedIn isn’t the only brand with dedicated customer service and support Twitter handles. Examples from other brands include @NikeSupport from Nike, @AskTarget from Target, and @HubSpotSupport from HubSpot.
74% of buyers expect to access simple items—like infographics—for free, but 77% are willing to provide basic information for a white paper. Gating bigger resources is a great way to generate leads, learn which of your visitors is serious, and then nurture leads.
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Between the 1940s and 1950s, TV was in their golden age, and advertising took over the media. Companies focused on sales rather than connecting with the public. There were few ventures into content marketing, and no very prominent campaigns.
Nearly half a million people follow Buffer, so if the proof is in the numbers, look no further. Not only has this team built one of the most-loved social media scheduling tools, they also share cutting-edge marketing and productivity insights on Twitter.